RESTON, Va., Feb. 8, 2016 /PRNewswire/ -- comScore, Inc.
(NASDAQ: SCOR) today released its analysis of "Super Bowl
50," focusing on advertising exposure. This is the sixth year
comScore (formerly Rentrak TV) has released a Super Bowl
report.
Commercials continue to do well in the "Super Bowl" as seen in
prior reports. The rating for this year's average ad exposure was
equivalent to average viewership for the entire game. The number
one spot was Budweiser's "Simply Put," with actress Helen Mirren. Her amusing, yet serious monologue
ran at 9:54 p.m. EST in the fourth
quarter and had a 116 index compared to the average rating of the
entire game. Other top ads included T-Mobile's "Restricted Bling,"
which had a 114 index, as well as Kia's "Walken Closet," and
Jublia's "Best Kept Secret," which each had an index of 113.
The chart below shows where the top four commercials aired.
Graph of Ad Viewing Index
About comScore
comScore (NASDAQ: SCOR) is the
cross-platform measurement company that precisely measures
audiences, brands and consumer behavior everywhere. comScore
completed its merger with Rentrak Corporation in January 2016 to create the new model for a
dynamic, cross-platform world. Built on precision and innovation,
our unmatched data footprint combines proprietary digital, TV and
movie intelligence with vast demographic
details to quantify consumers' multiscreen behavior at
massive scale. This approach helps media companies monetize
their complete audiences and allows marketers to reach these
audiences more effectively. With more than 3,200 clients
and global footprint in more than 75 countries, comScore is
delivering the future of measurement. For more information on
comScore, please visit comscore.com.
Contact:
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Antoine
Ibrahim
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|
comScore,
Inc.
|
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(646)
722-1561
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press@comscore.com
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SOURCE comScore