Yahoo Announces Completion of Polyvore Acquisition
September 02 2015 - 4:05PM
Business Wire
Yahoo! Inc. (NASDAQ: YHOO) has completed its acquisition of
Polyvore.
The acquisition will enhance Yahoo’s consumer and advertiser
offerings and together Yahoo and Polyvore will power native
shopping ads that drive traffic and sales to retailers. Broadly,
Polyvore will accelerate Yahoo’s Mavens growth strategy (mobile,
video, native, social).
In addition to natural integrations with Yahoo Style and Yahoo
Beauty, Polyvore’s strong media experience, where community-powered
content is curated and actionable for shoppers, will enhance the
full portfolio of Yahoo’s digital magazines and verticals.
Polyvore’s technology brings a proven native ad model, new
compelling native ad formats, and strong advertising relationships
with more than 350 retailers to Yahoo’s fast-growing native
advertising platform, Yahoo Gemini.
With Yahoo’s support and investment, Polyvore products and
services will continue to operate. The Polyvore team will join
respective Yahoo offices in Sunnyvale, San Francisco and New York
and Polyvore Co-Founder and CEO Jess Lee will report directly to
Simon Khalaf, SVP, Product & Engineering, Publisher Products at
Yahoo.
About Polyvore
Polyvore is a shopping site where you can give and get styling
ideas from the world's largest style community. Polyvore provides
brands and retailers a way to connect with influential consumers
and drive sales through native advertising solutions. Polyvore has
offices in Mountain View, San Francisco and New York. For more
info, visit www.polyvore.com.
About Yahoo
Yahoo is a guide focused on informing, connecting, and
entertaining our users. By creating highly personalized experiences
for our users, we keep people connected to what matters most to
them, across devices and around the world. In turn, we create value
for advertisers by connecting them with the audiences that build
their businesses. Yahoo is headquartered in Sunnyvale, California,
and has offices located throughout the Americas, Asia Pacific
(APAC) and the Europe, Middle East and Africa (EMEA) regions. For
more information, visit the pressroom (pressroom.yahoo.net) or the
Company’s blog (yahoo.tumblr.com).
This press release contains forward-looking statements that
involve risks and uncertainties concerning Yahoo's acquisition of
Polyvore, as well as Yahoo's strategic and operational plans.
Actual events or results may differ materially from those described
in this press release due to a number of risks and uncertainties.
The potential risks and uncertainties include, among others, the
possibility that the anticipated benefits to Yahoo, including
strengthened relationships with retailers, expanded product ads,
and acceleration of its Mavens growth strategy, as well as the
anticipated benefits to users and advertisers may not be realized.
More information about potential factors that could affect Yahoo's
business and financial results is included under the captions,
"Risk Factors" and "Management's Discussion and Analysis of
Financial Condition and Results of Operations," in the Company's
Annual Report on Form 10-K for the fiscal year ended December 31,
2014 and Quarterly Report on Form 10-Q for the quarter ended June
30, 2015, which are on file with the Securities and Exchange
Commission (“SEC”) and available at the SEC's website at
www.sec.gov.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150902006366/en/
Media Relations Contact:YahooRebecca Neufeld,
408-349-4040rneufeld@yahoo-inc.comorInvestor Relations
Contact:YahooJoon Huh,
408-349-3382investorrelations@yahoo-inc.com
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