NEW YORK, April 21, 2017 /PRNewswire/ -- Vestorly
Inc., the leading content marketing technology for financial
services, today announced a unique agreement with Morningstar,
Inc.'s website for individual investors,
Morningstar.com®. This agreement enables all Vestorly
users to share Morningstar.com content, including articles and
videos, with clients and prospects.
The product will integrate editorial content developed by
Morningstar with Vestorly's content marketing platform, enabling
more useful client communication and more efficient lead
generation.
- Vestorly's content marketing platform will enable financial
advisors to share Morningstar.com® content with clients
and prospects
- The product will integrate ad-free, licensed content from
Morningstar.com into financial advisors' email newsletters,
websites, and social media posts
- Vestorly will leverage its proprietary artificial intelligence
platform and intuitive design to deliver this content and provide
business intelligence for users
"In the past, if an advisor wanted to share a high-quality
article with a client, he'd have to find and send an article
manually," said Justin Wisz, CEO,
Vestorly. "This puts an end to that manual process. Vestorly
A.I. will find and share the Morningstar.com content clients are
likely to read, and allow those clients to read the content without
any ads. We've seen advisors use features like this to open
valuable conversations with clients, uncover timely opportunities,
initiate relationships with prospects, and close new
business."
As part of a pilot program for Morningstar clients, New Capital
Management implemented a digital communication strategy with
Vestorly. "Our goal is be known for our expertise so that more
people will recognize us, follow us, and share our communication.
Vestorly enables this goal by implementing better communications
practices. We've improved the quality of posts and emails and now
share timely, relevant content on a consistent schedule. The
agreement between Morningstar and Vestorly makes our goal even more
attainable, allowing us to share trusted and recognized
Morningstar.com editorial content in the highest quality way," said
Catherine Bahr, Director of
Client Services & Communications, New Capital
Management.
About Vestorly Inc.
Vestorly is a data-driven content
marketing platform for the financial services industry, modernizing
consumer interactions with advisory firms by applying artificial
intelligence. Vestorly A.I. allows advisors to automate the search,
curating and delivery of personalized collections of stories to
their audience and access new data on their behavior. Learn more
about Vestorly or request a demo.
For media inquiries, please contact anna@vestorly.com.
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SOURCE Vestorly Inc.