SAN FRANCISCO, April 12, 2017 /PRNewswire/ -- StubHub, the
world's largest ticket marketplace, today announced the launch of
its new social suite of tools, which helps fans seamlessly
discover, share and plan live event experiences with friends.
StubHub's new integration with Facebook, its new iMessage app, and
a new Facebook Messenger chatbot will bring people closer together
around the live events they love.
Available with the latest update of the StubHub app, the new
social tools enable users to connect with their Facebook friends
within the StubHub app to see which events they are planning on
attending, as well as which artists, teams and venues are of
interest to them. This integration builds on StubHub's Facebook
login functionality that was introduced last year as the foundation
to build a more socially connected experience on
StubHub.
"Live events are inherently social experiences, and our new
social suite of tools helps StubHub customers better connect with
their friends to plan and attend their favorite live events," said
Mats Nilsson, head of product, UX and PMO at StubHub. "As live
events continue to increase in popularity for the value they
contribute to creating incredible memories, StubHub is innovating
our experience to make it easier, more fun and more social to live
life LIVE."
In addition, StubHub launched the StubHub app within iMessage,
which allows users to easily browse events and quickly share
multiple ticket options with friends through iMessage. With
iMessage, the "planner" can select up to five sets of ticket
options and send to their friends to compare and vote. The
"recipients" receive an iMessage that opens the StubHub app, and
lets them view and vote on their favorite seating option. Once
recipients cast their votes, the results are automatically sent
back to the planner within iMessage, and any member of the group
can move forward to purchase the tickets through StubHub -- all
without leaving the iMessage app.
Also announced today, StubHub has developed and launched its
second chatbot as a new way to connect with customers and help them
discover the best live events. Built on key learnings from its
Skype chatbot, StubHub's new Facebook Messenger chatbot serves as a
personal event concierge, asking questions and recommending local
and upcoming events based on the information that a user supplies.
StubHub's Facebook Messenger experience caters to on-the-go
consumers, swiftly providing relevant, highly personalized options,
streamlining event discovery and checkout, and making it easier to
plan a night out.
About StubHub
At StubHub, our mission is simple: help
fans find fun. We connect fans with their favorite teams, shows and
artists and introduce them to the ones they'll love next. As the
largest ticket marketplace in the world, we enable fans to buy and
sell tickets to tens of thousands of events, whenever they want,
through our desktop and mobile experiences, including our StubHub
app for iPhone, iPad, Apple Watch and Android. Offering a superior
fan experience at its core, StubHub reinvented the ticket resale
market in 2000 and continues to lead it through innovation. Our
industry firsts include the introduction of the first ticketing
application, the first interactive seat mapping tool and the first
live entertainment rewards program, Fan Rewards™. Our business
partners include more than 130 properties in MLB, NBA, NHL, MLS and
NCAA, plus AEG, AXS and Spectra Ticketing & Fan Engagement.
With the acquisition of Ticketbis in August
2016, throughout the world, StubHub provides the total
end-to-end event going experience. StubHub is an eBay company
(NASDAQ: EBAY). For more information on StubHub, visit
StubHub.com or follow @StubHub on Twitter, Facebook and Instagram
or YouTube.com/StubHub.
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SOURCE StubHub