RGS Energy Engages Madwire to Deploy New Digital Marketing Campaign
April 20 2017 - 4:05PM
RGS Energy (NASDAQ:RGSE), a residential and small business
commercial solar company since 1978, has engaged Madwire to deploy
a digital marketing strategy using Madwire’s Marketing 360®, an
integrated software and service hybrid platform.
Marketing 360 will help drive sales for RGS Energy through
search engine optimization, web site design and marketing services.
Madwire has already begun making enhancements to RGS Energy’s web
site and landing pages, which are expected to be completed on May
1, 2017.
“Marketing 360 allows us to precisely target our customers on a
state-by-state basis and consider specific factors for local
customers seeking solar systems,” said Seth Wiggins, RGS Energy’s
vice president of sales and marketing. “This will help ensure the
right web traffic is landing on the right RGS site, and ultimately
lead to an uplift in leads and customer appointments.”
Jerry Kelly, Madwire’s chief marketing officer, commented: “We
were engaged by RGS Energy to help bring solar to more families and
businesses across the U.S. The timing could not be better, as we
see great opportunity in the marketplace for RGS Energy’s turnkey
solar solution. Our strategy will focus on developing digital IP
assets, creating inbound lead flow, and continual optimization of
these assets.”
Dennis Lacey, RGS Energy’s chief executive officer, noted: “Our
number one goal is profitable top-line growth, which requires
sufficient leads for our sales teams at a low cost per customer
acquisition. Some time ago, we made the strategic decision to not
focus on purchasing lead lists unless we can structure pay for
performance arrangements. We are seeing that digital sources yield
better leads and conversions to appointments. We expect the
Marketing 360 platform will help us grow faster than we would on
our own.”
Madwire has a 10-year history of delivering high-quality organic
sales growth to customers and top-notch service and support. For
the last four years, the company has been named an Inc 500 Fastest
Growing Company, as well as named the nationwide #1 Best Place to
Work by Glassdoor.
About Madwire® Marketing 360 provides
world-class digital marketing software & highly skilled
professional marketing services through a single, powerful
platform. Marketing 360 was founded in 2009 and has grown
exponentially since its founding. For more information about
Marketing 360, visit http://www.marketing360.com
About RGS EnergyRGS Energy (NASDAQ:RGSE) is a
residential and small commercial solar Company since 1978 which has
installed more than 25,000 solar power systems. RGS Energy makes it
very convenient for customers to save on their energy bill by
providing turnkey solar solutions - from system design,
construction planning, customer financing assistance, installation,
to interconnection and warranty.
For more information, visit RGSEnergy.com, on Facebook at
www.facebook.com/rgsenergy and on Twitter at
www.twitter.com/rgsenergy. Information on such websites is not
incorporated by reference into this press release.
RGS Energy is the Company’s registered trade name. The Company
files periodic and other reports with the Securities and Exchange
Commission under its official name “Real Goods Solar, Inc.”
Forward-Looking Statements and Cautionary
Statements
This press release contains forward-looking statements within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995 that involve risks and uncertainties, including statements
regarding the RGS Energy’s results of operations and financial
positions, and RGS Energy’s business and financial
strategies. Forward-looking statements are neither historical
facts nor assurances of future performance. Instead, they provide
our current beliefs, expectations, assumptions, forecasts, and
hypothetical constructs about future events, and include statements
regarding our future results of operations and financial position,
business strategy, budgets, projected costs, plans and objectives
of management for future operations. The words “expect,” “plan,”
“future,” “may,” “will” and similar expressions as they relate to
us are intended to identify such forward-looking statements.
Forward-looking statements should not be read as a guarantee of
future performance or results, and will not necessarily be accurate
indications of the times at, or by, which such performance or
results will be achieved, if at all. Forward looking
statements are subject to risks and uncertainties that could cause
actual performance or results to differ materially from those
expressed in or suggested by the forward looking statements.
Therefore, RGS Energy cautions you against relying on any of these
forward-looking statements.
Key risks and uncertainties that may cause a change in any
forward-looking statement or that could cause our actual results
and financial condition to differ materially from those indicated
in the forward-looking statements include: the level of
demand for RGS Energy’s solar energy systems; RGS Energy’s ability
to implement its growth strategy, achieve its target level of
sales, enhance its website on a timely basis and lower customer
acquisition costs.
You should read the section entitled “Risk Factors” in our 2016
Annual Report on Form 10-K, as amended, which has been filed with
the Securities and Exchange Commission, which identify certain of
these and additional risks and uncertainties. Any
forward-looking statements made by us in this press release speak
only as of the date of this press release. Factors or events that
could cause our actual results to differ may emerge from time to
time, and it is not possible for us to predict all of them. We do
not undertake any obligation to publicly update or revise any
forward-looking statement, whether as a result of new information,
future developments or otherwise, except as may be required by
law.
Investor Relations Contact
Ron Both
Managing Partner, CMA
Tel 1-949-432-7566
RGSE@cma.team