For adventure TV personality Phil Keoghan, "energy" is something that you can never fall short on when you live every day of your life to the fullest. Actually, one may say by looking at Phil's globetrotting endeavors over these past twenty years that he is somewhat an authority on "energy," or the need for it. Nutritionally speaking, Phil's demanding schedule can provide its share of pitfalls. That's why Phil turned to the experienced counsel of Sports Nutrition experts, Europa Sports, to provide guidance toward the right manufacturing and marketing partners in bringing Phil's Energy Bar to market. A product that could become a consumer favorite for great tasting energy bars, the NOW Energy Bar is an All-Natural, High-Protein, Gluten-Free nutrition bar.

"NOW stands for No Opportunity Wasted, my personal philosophy for living each day as if it were your last," says Phil Keoghan. "I've been filming around the world for more than 20 years, working in over 100 countries, and one of the biggest challenges I face is making sure I get the right nutrition. After searching the planet for the perfect bar, I found the answer in an all natural high-protein bar made with Manuka Honey, found in my homeland New Zealand, a natural preservative with special medicinal properties and jam-packed with high potency energy that will power any adventure."

Phil Keoghan, is represented by IMG Worldwide Licensing, a division of IMG Sports & Entertainment, and worked closely with IMG in connection with his cross-country bicycle "Ride Across America" last year. Phil is currently involved with IMG to develop a comprehensive consumer products program, which includes the NOW Energy Bar relationship with Europa Sports.

The NOW Energy Bar will be hitting the market in May 2010. Europa Sports is leading with an exclusive launch thru Amazon.com -- America's largest online retailer, and then through their extensive network of nationwide customers including all major bike shops and retail outlets.

"Europa Sports has been really excited about working exclusively with Phil Keoghan on the NOW Energy Bar. Aside from being a fan of the show, it's Phil's Carpe diem (Seize the Day) philosophy that really hits home for me. With No Opportunity Wasted as his mantra, we know that we have a partner with an equally strong work ethic as our own," states Europa Sports CEO, Eric Hillman.

About Phil Keoghan Adventure TV personality Phil Keoghan is host of the multi Emmy Award-winning series "The Amazing Race," now in its sixteenth season. He has also served as field host for "FOX After Breakfast," "Surprise, Surprise" for CBS and hosted "The Best of Both Worlds" for A&E and the Miss World broadcast live around the globe. He's worked in over 100 countries around the world as host, producer, writer and cameraman on more than 1,000 television episodes. He has co-created and co-produced a number of original series, including "Keoghan's Heroes," an internationally syndicated show profiling thrill-seekers around the world; "The Human Edge," a technology show for National Geographic Television; "Phil Keoghan's Adventure Crazy," a series for the Travel Channel and Discovery International; and NOW (No Opportunity Wasted), a reality television series and bestselling book. He has been profiled in People magazine and TV Guide and been featured repeatedly on "The Oprah Winfrey Show." Also in 2010, look for Phil's new film documentary Phil Rides Across America. www.NOWEnergyBar.com

About Europa Sports Products Based in Charlotte, NC, Europa is recognized as the industry leader in the distribution of nutritional supplements, sports drinks and accessories to not only mass market retailers, but also gyms, health food stores and specialty supplement retailers. Europa offers more than 5,000 products representing more than 200 of the industry's leading brands. Now with over 336,500 sq. ft. of space with seven locations strategically placed across the nation, Europa's quick and complete deliveries allow businesses to keep "Just in Time" inventory. It's just what businesses need to stay competitive and profitable. Europa is committed to excellence in service, product assortment and customer satisfaction. www.europasports.com

About Shubox Inc. Shubox Inc. is the USA's premier and most diversified Innovation and Development Company in the health and wellness industry. They partner with the nation's leading manufacturers and celebrity brands to help them grow their businesses through access to event properties, retail sales channels, media production and distribution, sponsorship consulting, brand licensing, and other services. www.shuboxinc.com

About IMG Sports & Entertainment Operating in 30 countries, IMG Sports & Entertainment's diverse businesses include: product and brand licensing; consulting services; event ownership and management; fashion events and models representation; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world's largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. www.imgworld.com

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Contact: Marcus Hermens Creative Director Europa Sports Products Inc. phone: 800-447-4795 Email Contact www.europasports.com