BENTON HARBOR, Mich.,
Oct. 20, 2014 /PRNewswire/
-- Washing, folding, separating – these steps in the laundry
process can feel never-ending and monotonous. Recently,
Whirlpool® brand launched its largest-ever advertising campaign,
Every day, care™, to prove that behind every chore is an act of
love. Inspired by how families give and get the care they
need, the new Cabrio® Top Load Laundry pair features the latest
technologies and innovations that fit seamlessly into their
lives. Starting on October 20,
Whirlpool is introducing its Cabrio® laundry pair on national TV
with a spot called What and How, showcasing how
families care for each other using simple language.
Doing laundry can be daunting enough without trying to figure
out the dozens of cycles on a typical dial. That's why Whirlpool
brand developed the Cabrio® Top Load Laundry pair, using cues from
the language families use every day. With an Intuitive Touch
Display that simply asks "what to wash" and "how to wash," this
pair makes washing and drying decisions more intuitive by taking
full advantage of the latest technology.
"Whirlpool is dedicated to creating family-centric innovations
inspired by how families care for each other. The intuitive touch
display on our Cabrio® Top Load Laundry pair is a meaningful
change for families because consumers were missing out on the
benefits of the laundry cycles. Most people were washing
clothes solely using the 'normal' cycle because they didn't
understand the terminology. We've now made it easier for everyone
to get the most out of their machine," said Jon Hall, senior brand manager, Whirlpool
Corporation.
Along with an intuitive touch display, the new pair features
Adaptive Wash technology with Active Bloom™ wash action to better
care for clothing. This technology senses each load type and then
adapts water levels, guiding clothes through the cycle in a
blooming motion. The wash action thoroughly washes clothes against
each other instead of against a traditional agitator, to deliver
improved cleaning and gentler fabric care.
The Cabrio® Top Load Laundry pair also offers the following care
components:
- An industry-exclusive ColorLast™ option gives cycles a
boost to keep colors vibrant longer.*
- In the dryer, Advance Moisture Sensing uses three
built-in sensors to monitor and adapt each cycle so every load
comes out perfectly dry.
- The SingleSwipe™ feature takes the hassle out of
cleaning the lint screen with a new design that removes lint in one
swipe.
- The Precision Dispense and Active Spray technology
virtually eliminates the need to pretreat clothes. It's gentle
on clothes while still providing cleaning performance that helps
fight tough stains.
See the new Cabrio® laundry pair in action on
whirlpool.com. The pair (WTW8500D and WE(G)D8500D) is now
available online and in-store November 2014 at retailers
nationwide in White and Chrome Shadow, with a starting MSRP of
$1,199 each.
For more information, visit whirlpool.com/everydaycare or
join the #EveryDayCare conversation at
facebook.com/WhirlpoolUSA.
*Compared to our pre-2009 agitator washer.
About Whirlpool Brand
For more than one hundred
years, Whirlpool brand has been inspired by how people care for
their families. Whirlpool is designing home appliances that
are focused on improving how families give and get the care they
need with the latest technologies and innovations that make their
experience effortless, intuitive, and easy - whether that means
most flexible refrigerator storage for all types of family needs,
induction technology for efficient cooking and easier cleaning or
laundry pairs that sense and adapt to clothes with the latest in
connected technologies. Whirlpool brand is part of Whirlpool
Corporation (NYSE: WHR), the world's leading manufacturer and
marketer of major home appliances. Whirlpool
Corporation is also one of Habitat for Humanity's largest
corporate partners for 15 years, donating a refrigerator and range
to every new Habitat for Humanity home built
in North America. For more information on Whirlpool brand,
please visit whirlpool.com/everydaycare or find us on
Facebook at facebook.com/whirlpoolusa or Twitter
at @WhirlpoolUSA. Additional information about the
company can be found at whirlpoolcorp.com.
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SOURCE Whirlpool Brand