Keyless entry empowers guests to further
customize their travel experience from their smartphone
Hilton Worldwide (NYSE:HLT) today introduced Digital Key, an
all-new feature of the Hilton HHonors app, providing the loyalty
program’s members more choice and control over their entire travel
experience. Digital Key now gives frequent guests the option to
bypass the hotel check-in counter and access their rooms, as well
as any other area of the hotel that requires a key, directly via
the Hilton HHonors app on their smartphones. By early 2016, HHonors
members will be able to use their smartphones as their room key to
enter more than 170,000 rooms at 250 U.S. properties within the
Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts,
Conrad Hotels & Resorts and Canopy by Hilton brands.
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Digital Key, an all-new feature of the
Hilton HHonors app, gives frequent guests the option to bypass the
hotel check-in counter and access their rooms, as well as any other
area of the hotel that requires a key, directly via their
smartphones. (Photo: Business Wire)
Since Hilton’s introduction of digital check-in with room
selection last July – an industry first – HHonors members have
digitally checked-in more than 5 million times to date. In that
same time period, the HHonors app has been downloaded more than 2
million times, and customer feedback on digital check-in has been
overwhelmingly positive, with 93 percent of guests saying they’ve
felt satisfied or extremely satisfied with the experience.
“HHonors members can use digital check-in and room selection at
more than 4,100 properties globally – and those who have used it
have shared exceptional feedback,” said Geraldine Calpin, senior
vice president and global head of Digital, Hilton Worldwide. “With
Digital Key, we are making the guest experience even more seamless
through our improved mobile app.”
The Hilton HHonors mobile app provides a number of benefits to
members of the program who book directly though the app,
Hilton.com, the Hilton reservations call center or via Hilton’s
corporate travel partners. In addition to checking in digitally,
selecting their own room from a floor plan or list and using their
smartphone as their key, members can further customize their stay
via the app by requesting amenities – like extra pillows, snacks or
drinks – before arrival, or at any other point during their
stay.
“Through our app, we’re giving HHonors members the ability to
better control and personalize their stay with us,” said Calpin.
“Imagine if an HHonors member is arriving at our hotel after a long
trip or running late to a meeting, Digital Key can provide our
frequent guests the added benefit of going straight to their room
without stopping at the front desk.”
Digital Key provides guests with an additional convenient and
secure way to access their room. Beginning the day before arrival,
HHonors members who booked directly with Hilton may select their
desired room on their mobile device using digital check-in and will
be asked if they’d like a Digital Key during their stay. If the
guest elects to use a Digital Key, it is issued as soon as the
guest's room is ready the day of their arrival.
When Diamond, Gold and Silver HHonors members arrive at the
hotel, they can head straight to their room - without stopping at
the front desk* - since they already digitally checked-in through
the HHonors app. When the guest approaches their hotel room, they
can simply press the virtual “unlock” button on the app to unlock
the door.
Digital Key beta testing commenced earlier this month at the
Hilton Alexandria Old Town in Alexandria, Va., and will continue
through 2015 at select U.S. properties across four brands including
Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts,
Conrad Hotels & Resorts and Canopy by Hilton. Digital Key will
first be available on the iOS platform and, later this year, it
will be offered to Android users.
In addition to receiving other benefits like free standard Wi-Fi
when booking directly through Hilton, HHonors members who use the
Digital Key this year at beta hotels will receive 2,500 Hilton
HHonors Bonus Points.
The Hilton HHonors loyalty program is open to all guests and
free to join – visit here for enrollment information. HHonors
members always get our lowest price with our Best Price Guarantee,
along with HHonors Points, free standard Wi-Fi, access to digital
check-in and Digital Key, and no hidden fees, only when they book
directly through Hilton.
*Where available and allowed by local law
About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality
company, spanning the lodging sector from luxury and full-service
hotels and resorts to extended-stay suites and focused-service
hotels. For more than 95 years, Hilton Worldwide has been dedicated
to continuing its tradition of providing exceptional guest
experiences. The company's portfolio of twelve world-class global
brands is comprised of over 4,440 managed, franchised,
owned and leased hotels and timeshare properties, with more
than 730,000 rooms in 95 countries and territories, including
Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts,
Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection
by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton
Garden Inn, Hampton by Hilton, Homewood Suites by Hilton, Home2
Suites by Hilton and Hilton Grand Vacations. The company also
manages an award-winning customer loyalty program, Hilton HHonors®.
Visit news.hiltonworldwide.com for more information and
connect with Hilton Worldwide
at facebook.com/hiltonworldwide, twitter.com/hiltonworldwide, youtube.com/hiltonworldwide,
flickr.com/hiltonworldwide,
and linkedin.com/company/hilton-worldwide.
About Hilton HHonors
Hilton HHonors is the award-winning guest-loyalty program for
Hilton Worldwide’s twelve distinct hotel brands, spanning more than
4,440 hotels, resorts and timeshare properties across 95 countries
and territories. Hilton HHonors members who book directly through
preferred Hilton channels have access to benefits including:
digital check-in and choose your room, and coming in summer
2015, free Wi-Fi. With 45 million members, HHonors offers
hundreds of ways to earn and redeem Points. Members can redeem
their Points for free nights, premium merchandise, charitable
contributions, or unique events through the HHonors auction
platform (hhonors.com/auctions), such as exclusive artist
experiences and hotel concert events with Live Nation® or a
race experience with the McLaren-Honda Formula 1 team. There
is no cost to join, and travelers may enroll online by
visiting www.HiltonHHonors.com or connect with Hilton
HHonors at news.hiltonhhonors.com. Members can also book
reservations, choose their room, manage their accounts and access
special offers with the Hilton HHonors mobile app.
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Blake RouhaniHilton Worldwide+1 703 883
6615blake.rouhani@hilton.comnews.hiltonworldwide.com
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