By Craig Karmin and Dana Mattioli 

Kimpton Hotels & Restaurants Group Inc., the nation's largest independent operator of boutique hotels, is exploring a sale, according to people familiar with the matter.

The San Francisco-based hospitality company, with 62 properties across 28 U.S. cities, in recent weeks has reached out to potential buyers, these people said. A Kimpton executive declined to comment.

A deal could come soon, said one of the people familiar with the discussions.

Kimpton was founded in 1981 as one of the first hotel operators in the boutique, or lifestyle, segment, which is known for stylish design and a thriving restaurant and bar scene to attract travelers tired of cookie-cutter designs.

In recent years, virtually all the major hotel brands have created their own lifestyle brands to compete in a market sector that has been especially popular with young travelers.

Marriott International Inc. this month opened a boutique Miami hotel under its Edition brand, a new venture with hotelier Ian Schrager. Earlier this year, Hilton Worldwide Holdings Inc. and Best Western International Inc. announced plans for their own boutique brands.

A buyer of Kimpton would become an instant player in the lifestyle-hotel space with the company's presence in 28 cities, including hotels in New York, Los Angeles and Miami Beach. While Kimpton manages many of its properties as independents, the company also runs the Hotel Palomar and Hotel Monaco brands.

Write to Craig Karmin at craig.karmin@wsj.com and Dana Mattioli at dana.mattioli@wsj.com

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