Yahoo Esports and ESL Team Up for Live Streaming & Content Partnership
August 26 2016 - 12:00PM
Business Wire
Yahoo Esports to Globally Live Stream ESL’s
Leading Events, Launch New Tournament Franchises, Deliver Expert
Coverage of Major Events, and Offer New Sponsorship Opportunities
for Advertisers
Yahoo! Inc. (NASDAQ:YHOO) today announced that Yahoo Esports is
entering into a two year agreement with ESL, the world’s largest
esports company, to bring esports to mainstream audiences via
distribution across Yahoo’s properties. Additionally, Yahoo Esports
and ESL will collaborate on the development of new tournaments to
be covered and distributed by Yahoo, with new exciting integrated
sponsorship opportunities for advertisers.
As part of the agreement, Yahoo Esports and ESL will work
together to distribute Yahoo’s unique storytelling and in-depth
coverage of ESL’s major events, including the ESL One and IEM
global competitive series. Yahoo Esports will live stream ESL
produced tournaments in HD quality throughout the world and promote
content globally to esports fans across Yahoo properties. To help
brands be part of this action, Yahoo Esports is offering
advertisers integrated content sponsorship opportunities within
both its esports coverage and new tournament offerings.
“Our Yahoo Esports team is extremely excited to be partnering
with ESL to bring greater coverage of its leading esports events,
as well as innovate in new competitive formats and content
offerings that we are sure will excite both fans and advertisers
alike,” said Zachary John, VP of Yahoo Video and Esports. “Yahoo’s
unique storytelling, highly talented editorial staff and global
scale are a great combination with ESL’s experience and leadership
in the space.”
“ESL in a unique position to be able to offer access to some of
the world’s best esports competitions, and having a partner like
Yahoo Esports means we will not only reach a broader audience with
a supreme quality broadcast, but also deliver exclusive editorial
content for esports fans worldwide,” said Nik Adams, Senior VP of
Sales at ESL. “Yahoo Esports is a fantastic partner to team up with
for the broadcast and coverage of our key events, and we are
looking forward to working with them on new and exciting content
for our viewers.”
Yahoo Esports successfully launched in March as the premier
destination for delivering professional esports coverage across
major games and events, coupled with a comprehensive product
experience. With an emphasis on unique video content experiences
covering live tournaments, Yahoo Esports reaches a global audience
and is across platform including recent launches on both iOS and
Android. With world class experts and talent including Travis
Gafford, Taylor Cocke, Dylan Walker and Michael Martin, Yahoo
Esports covers the top competitive games including “League of
Legends,” “Counter-Strike: Global Offensive,” “Dota 2,” “Street
Fighter V”, “Heroes of the Storm”, as well as major topics and
personalities in the esports industry.
About Yahoo
Yahoo is a guide to digital information discovery, focused on
informing, connecting, and entertaining users through its search,
communications, and digital content products. By creating highly
personalized experiences, Yahoo helps users discover the
information that matters most to them around the world -- on mobile
or desktop. Yahoo connects advertisers with target audiences
through a streamlined advertising technology stack that combines
the power of Yahoo's data, content, and technology. Yahoo is
headquartered in Sunnyvale, California, and has offices located
throughout the Americas, Asia Pacific (APAC) and the Europe, Middle
East and Africa (EMEA) regions. For more information, visit the
pressroom (pressroom.yahoo.net) or the Company's blog
(yahoo.tumblr.com).
About ESL
ESL is the world's largest esports company, leading the industry
across the most popular video games with numerous online and
offline competitions. It operates high profile, branded
international and national leagues and tournaments such as the
Intel® Extreme Masters, ESL One, ESL National Championships and
other top tier stadium-size events, as well as grassroots amateur
cups, leagues and matchmaking systems. ESL covers a broad field of
services in gaming technology, event management, advertising and
television production, fully catering to the needs of the esports
ecosystem. With offices in North America, Germany, Russia, France,
Poland, Spain, China, and partners in many other countries, it has
a truly global footprint. www.eslgaming.com
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160826005445/en/
YahooSean Hamel, 212-381-6877shamel@yahoo-inc.comorESLAnna
Rozwandowicz, +49 177 3787070a.rozwandowicz@eslgaming.com
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