NEW YORK, July 14, 2016 /PRNewswire/ -- IMG and SiriusXM
today announced the launch of "The Source, Powered by Life
Reimagined," a unique new radio program curated and hosted by stars
from every genre. A limited-run series starting July 16, "The Source" will air exclusively on
SiriusXM's Stars (channel 109) at Noon ET on
Saturday and Sunday. The four-week series will also be
available via SiriusXM On Demand on smartphones and other connected
devices, as well as online at www.siriusxm.com.
"The Source" will give listeners an opportunity to connect with
celebrities in a new way as they share their insights on everything
from fashion, art and entertainment to businesses, politics, and
pop culture. The show, presented by Life Reimagined, a platform
that helps people navigate transitions and pursue their goals in
life, will feature a wide variety of actors, directors, athletes,
supermodels, musicians and authors, with Arianna Huffington, Ricky Williams and Donovan McNabb, Ashley
Graham, Jerry Springer,
Niecy Nash, Carolyn Murphy, Jenna
Elfman, Ashley Judd, and
Chanel Iman appearing for the pilot
month, among others.
"Celebrities are increasingly looking for avenues where they can
have direct conversations with their fans, and 'The Source' is
purpose-built for that," said Mark
Shapiro, Chief Content Officer, WME | IMG. "Listeners are
going to hear these influencers in a whole new way, leading
conversations on everything from politics to pop culture. We
couldn't have a better home for this than SiriusXM, and are excited
about the opportunities this offers for individuals and brands
looking for new ways to connect with their audiences."
"Bringing new voices to radio has been a hallmark of SiriusXM,
and we are excited to work with IMG to bring this eclectic slate of
personalities for our listeners," said Scott Greenstein, President and Chief Content
Officer, SiriusXM. "This new show will draw talent from the
fields of music, sports and entertainment and beyond, and give them
the opportunity to speak at length and in uncensored fashion about
their work, passions, views, and life experiences."
A few highlights:
- Ricky Williams jokes
that Donovan McNabb played a central
role in events that led to one of Williams' failed NFL drug
tests:
"So I want to start off with a crazy, a crazy story. It's
something I never shared with anyone; I actually just realized it
five minutes ago. The man sitting to my right Mr. Donovan McNabb is the reason I retired from
football in 2004."
https://soundcloud.com/user-320584785/ricky-williams-promo-weed
- Ariana Huffington talks with
David Gergan about the importance of sleep, and Donald Trump's lack of it:
"In a similar way, you know, Donald
Trump's famous for not sleeping very well – he is up late
night tweeting one thing or another. I think this contributed to
somewhat erratic – well, not somewhat – he has been erratic as a
campaigner. If he has not suffered from sleep deprivation, he's
darn close." – David Gergan
"He is displaying all the symptoms of chronic sleep
deprivation, according to the American Academy of Sleep Medicine.
You know: inability to process, giving false information, mood
swings, outburst of anger, false memories." – Ariana Huffington
https://soundcloud.com/user-320584785/arianna-promo-trump-02
- Ashley Judd shares her
response to unwanted and unsolicited male ogling:
"Anytime, anywhere, you do that and you are going to get some
pushback from me. That's an example of a microaggression."
https://soundcloud.com/user-320584785/ashley-judd-f-word-extended-promo-02
"The Source" is the first show IMG has created with SiriusXM.
IMG's recent lifestyle and entertainment projects include the 2015
MISS UNIVERSE® and 2016 MISS USA® telecasts; ELEAGUE, a
professional eSports league created with Turner; the NBA All-Star
All-Style special; and Made to Measure (M2M), a digital fashion
network.
About IMG
IMG is a global leader in sports, events,
media and fashion, operating in more than 30 countries. The company
represents and manages some of the world's greatest sports figures
and fashion icons; stages hundreds of live events and branded
entertainment experiences annually; and is one of the largest
independent producers and distributors of sports media. IMG also
specializes in sports training; league development; and marketing,
media and licensing for brands, sports organizations and collegiate
institutions. In 2014, IMG was acquired by WME, a leading global
entertainment agency.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI)
is the world's largest radio company measured by revenue and has
more than 30 million subscribers. SiriusXM creates and offers
commercial-free music; premier sports talk and live events; comedy;
news; exclusive talk and entertainment, and a wide-range of Latin
music, sports and talk programming. SiriusXM is available in
vehicles from every major car company in the U.S. and on
smartphones and other connected devices as well as online at
siriusxm.com. SiriusXM radios and accessories are available from
retailers nationwide and online at SiriusXM. SiriusXM also
provides premium traffic, weather, data and information services
for subscribers through SiriusXM Traffic™, SiriusXM Travel Link,
NavTraffic®, NavWeather™. SiriusXM delivers weather, data and
information services to aircraft and boats through SiriusXM
Aviation, SiriusXM Marine™, Sirius Marine
Weather, XMWX Aviation™, XMWX Weather, and XMWX
Marine™. In addition, SiriusXM Music for
Business provides commercial-free music to a variety of
businesses. SiriusXM holds a minority interest in SiriusXM
Canada which has approximately 2.7 million subscribers. SiriusXM is
also a leading provider of connected vehicles services to major
automakers, giving customers access to a suite of safety, security,
and convenience services including automatic crash notification,
stolen vehicle recovery assistance, enhanced roadside assistance
and turn-by-turn navigation.
About Life Reimagined
Life Reimagined was launched by
AARP in 2014 as a personal guidance system to help people navigate
transitions, pursue their goals, dreams and purpose in life.
Through groundbreaking online programs and tools, and powerful live
experiences, today Life Reimagined helps people discover new
possibilities in life. Begin reimagining at
www.lifereimagined.org.
Source: SiriusXM
Contact:
IMG
Maura McGreevy
mmcgreevy@img.com
SiriusXM
Amy
Galleazzi
amy.galleazzi@siriusxm.com
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SOURCE Sirius XM Holdings Inc.