Rocket Fuel Joins Network Advertising Initiative’s Board of Directors
June 12 2015 - 11:34AM
Business Wire
Company Provides Key Guidance on Industry
Self-Regulation and Consumer Privacy
Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing
platform provider that uses artificial intelligence (AI) at Big
Data scale to optimize marketing ROI for global agencies and
enterprise marketers, today announced the appointment of Ari
Levenfeld, Rocket Fuel’s Senior Director of Privacy and Inventory
Quality, to the Network Advertising Initiative’s (NAI) Board of
Directors for 2015–2017. Mr. Levenfeld will join 13 other privacy
and media veterans to serve the organization’s key mission:
creating and enforcing high standards for responsible data
collection and use practices both online and in mobile environments
among its Members.
"I congratulate Rocket Fuel and Ari Levenfeld on his election to
the NAI board of directors," said NAI President and CEO Leigh
Freund. "Rocket Fuel's is an innovative leader in our industry and
its membership in NAI demonstrates the company's commitment to
responsible data collection and its use for digital
advertising."
With nearly 20 years of marketing and policy-related experience,
Levenfeld has built a reputation as an industry expert on data
privacy and inventory quality and has spoken at key panels and
industry events as an invited expert. In his leadership role at
Rocket Fuel, he is 100% dedicated to advancing sustainable consumer
friendly standards for digital advertising and brand safety. Prior
to joining Rocket Fuel, Levenfeld worked for Yahoo! and
Ask.com.
“One of our chief priorities at Rocket Fuel is to protect
consumer privacy, maintaining our role as a trustworthy steward of
anonymous user data in the delivery of our technology and
services,” said Levenfeld. “As we take on this exciting leadership
role for the NAI, the health of the third-party ecosystem continues
to be an essential corporate priority for Rocket Fuel.”
Rocket Fuel has participated in key NAI and industry privacy
conferences and has bolstered NAI initiatives to ensure that
self-regulation continues to be recognized as an important and
viable option for responsible data usage for online advertising.
Last year alone, Rocket Fuel contributed more than 60 million
impressions, resulting in over 50,000 clicks on NAI consumer
education ads.
Additionally Rocket Fuel has served as a leader in advancing the
broader digital advertising ecosystem, including serving as a
founding member of the IAB’s Traffic of Good Intent Task Force and
Technology Task Force, on the Ad Council’s Board of Directors and
in providing support to the Mobile Marketing Association (MMA).
The full list of NAI Board members can be found here.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns™
technology to achieve brand and direct-response objectives in
diverse industries across North America, Latin America, Europe, and
APAC. With the acquisition of marketing technology firm [x+1] in
September of 2014, Rocket Fuel now offers a complete programmatic
marketing platform for the world's most innovative, always-on
marketers. The platform includes data management, programmatic
media-buying, site optimization, and predictive analytics
capabilities that extend across a marketer's paid and owned
channels, and personalize every customer interaction. Rocket Fuel
operates in more than 20 offices worldwide and trades on the NASDAQ
Global Select Market under the ticker symbol "FUEL."
About the NAI
Founded in 2000, the Network Advertising Initiative (NAI) is the
leading self-regulatory association comprised exclusively of
third-party digital advertising companies. The NAI promotes the
health of the online ecosystem by maintaining and enforcing high
standards for data collection and use for online advertising
purposes. The organization also educates and empowers consumers to
make meaningful choices about their experience with online
advertising through an easy-to-use opt-out mechanism. To learn
more, visit www.networkadvertising.org.
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Rocket FuelErica Jacobs, 650-481-6178pr@rocketfuel.com
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