Veritonic Debuts Cross-Podcast Listener Measurement for Brands, Platforms, and Advertisers
May 22 2024 - 4:00AM
Business Wire
Veritonic, the industry’s comprehensive audio analytics and
research platform, announced today the enhancement of Cross-Podcast
Listenership Measurement within its renowned platform. This
pioneering offering empowers brands, platforms, and advertisers
with unparalleled insights into their podcast audience measurement,
revolutionizing the way they understand and engage with listeners
across the digital soundscape.
As the podcasting landscape continues to flourish, the need for
comprehensive analytics to inform omni-channel marketing strategies
becomes increasingly paramount. Veritonic's ability to measure and
track cross-podcast listenership with unprecedented accuracy and
granularity fills this crucial gap.
Veritonic's cross-podcast listenership measurement aggregates
datasets from proprietary sources to track and analyze listener
behavior across a vast array of podcasts and platforms. This data
enables users to understand where their unique audiences are
listening, and where there is cross-listenership overlap. With this
knowledge, users can ensure that they are not wasting campaign
dollars advertising to the same audiences across an array of
podcasts and platforms, and instead, invest those dollars in
reaching new audiences.
“The ability to measure audiences across the podcasts they love
most enables advertisers and platforms alike to understand their
audience like never before,” said Brian Benedik, Chief Revenue
Officer at Audacy. “Whether launching a new campaign, evaluating ad
performance, or refining targeting strategies, Veritonic continues
to empower its clients to achieve unparalleled success in the
dynamic world of audio advertising.”
"We're pleased to unveil cross-podcast listenership measurement,
which represents a major advancement in podcast analytics," said
Scott Simonelli, CEO and Co-Founder of Veritonic. "By offering a
holistic view of listenership patterns across the podcast
ecosystem, we empower brands to make data-driven decisions that
maximize the reach and impact of their audio advertising
investments."
For more information about Veritonic's Cross-podcast
listenership measurement, contact sales@veritonic.com or visit
www.veritonic.com.
About Veritonic
World-renowned brands, agencies, publishers, and platforms rely
on Veritonic’s comprehensive audio research and analytics platform
to research, test, and measure the ROI of their audio assets and
campaigns pre-market, in-market, and post-campaign. The resulting
insight enables clients to gain confidence in their audio
investment, mitigate risk through optimization, and increase their
return as they engage consumers with compelling audio experiences.
For more information, visit https://www.veritonic.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240522041497/en/
For more information, press only: Kristin Charron VP,
Marketing at Veritonic kcharron@veritonic.com