Samba TV Unveils Groundbreaking GenAI Technology at NewFronts that Provides Actionable Context for Video Advertising
May 01 2024 - 2:30PM
Samba TV, the market leader in next-generation TV
data and measurement, is debuting new capabilities at Newfronts
today for Samba AI™, the company’s suite of generative AI
technologies. From the company that brought ACR to the global
stage, the demonstration will show how Samba is disrupting the TV
data and measurement industry yet again with new AI innovations
that provide actionable context to video.
Joining Samba TV to discuss a real-world example will be Freddie
Liversedge, VP of Global Media at HP, who will talk about how HP is
using Samba AI to quantify its sponsorship with Real Madrid. The
live-streamed presentation, "Beyond ACR: The Future of Data &
Measurement is Samba AI“ is scheduled for Wednesday, May 1st, 2024,
at 5:10 pm ET.
"We’re entering the fifth generation of TV data which will be
powered by AI and led by Samba AI,” said Ashwin Navin, Co-Founder
& CEO of Samba TV. "TV data has evolved from paper diaries and
people meters, to set-top-box data and Automated Content
Recognition, which Samba TV invented more than a decade ago. Samba
TV is once again at the forefront of disruption with Samba AI,
which provides advertisers and publishers more meaningful insights
into the context of what's happening on TV, demonstrating that
context is as crucial as the content itself.”
Samba AI’s new capabilities provide a real-time,
second-by-second understanding of everything seen on-screen,
including:
- Facial recognition of actors and athletes in scripted, reality,
and sports programming
- Logo, object, and product recognition for both brands and their
competitors
- Sentiment and behavioral analysis, including understanding the
emotions of people on-screen and the context of their
interactions
- Brand safety detection, including language and violence
Currently in beta, advertisers can use this contextual
understanding provided by Samba AI™ as a prompt to create targeting
segments that engage audiences who have seen a specific brand or
product. They can also leverage the contextual insights about
what’s happening in a video to create data-targeting segments that
are relevant to their brand. Additionally, advertisers and
publishers can better measure campaign and sponsorship performance
with automated insights.
"Over the last few years, AI has proliferated to every corner of
our lives, and the world of TV and video will be no exception,”
continued Navin. “As a company, we are AI optimists. We believe
there’s a tremendous opportunity to unlock human creativity and
media relevance, to deliver the best advertising experience we have
ever seen with the power of AI. We will continue to launch new
capabilities with Samba AI that empower advertisers to engage
target audiences with impactful cross-screen ads, and enable
publishers to monetize with new forms of contextual data. We are
thrilled to showcase these advancements at the 2024 IAB NewFronts,
and invite attendees to witness the transformative power of Samba
AI in action."
The 2024 IAB NewFronts brings the industry together to discuss
key issues and trends in our industry. For an up-to-the-minute
agenda, visit https://www.iab.com/events/newfronts-2024/
About Samba TVSamba TV has transformed the TV
from a pane of glass on the wall to a window into the heart of
audiences. We are the global leader in television technology
powering real-time insights and audience targeting to enable
unparalleled marketing efficiency and effectiveness. Our
proprietary first-party data from tens of millions of opted-in
televisions, across more than 20 TV brands sold in over one hundred
countries, provides advertisers and media companies a unified view
of the entire consumer journey. Our independent measurement has
future-proofed advertising for the next generation, empowering
advertisers to connect with their audiences on any platform, across
every screen.
Media Contact:press@samba.tv