Protective Life Insurance Company Launches New Advisory Variable Universal Life Product on FireLight
April 18 2024 - 10:00AM
Business Wire
Hexure, a provider of sales and regulatory automation solutions
for the life and annuity industry, announced that Protective Life
Insurance Company (Protective), a subsidiary of Dai-ichi Life
Holdings, Inc. (Dai-ichi, TSE:8750), has selected FireLight to
support digital sales and submission processes for its new advisory
variable universal life (VUL) product, Protective Investors Benefit
Advisory VUL.
“FireLight has emerged as the platform of choice for OIDs
(outsourced insurance desks) focused on the fee-based annuity
market,” said Chad Nulty, VP of Business Development for
Protective’s RIA Insurance. “As we build a new market for advisory
life insurance, it made perfect sense for Protective to collaborate
with Hexure for our fee-based advisory VUL offering as well.”
With their RIA distributors already using FireLight, Protective
saw the value in expanding its FireLight experience to include life
products. By using FireLight for both life and annuity products,
the carrier is making it easy for their distributors to access and
submit business using a workflow they are already familiar with.
Plus, Protective can leverage its existing FireLight integration,
saving time and effort when distributing new products. Using a
straightforward wizard e-ticket process, financial professionals
can capture the necessary data and signatures, and submit drop
tickets to Protective for an expedited, simple and in-good-order
sales experience.
"Protective has been a longstanding, valued client, and we are
delighted to expand our business relationship, providing additional
support for Protective’s digital and sales strategies as they
introduce new and innovative products to the market,” said Hexure’s
Chief Sales Officer, Jaci Miller. “FireLight offers clients like
Protective the functionality and flexibility needed to scale
alongside product innovations and meet the ever-growing need for
sales and operational efficiencies, speed to market and the
delivery of accelerated and enhanced digital sales experiences. We
are thrilled to be a part of the solution that helps Protective get
more insurance solutions in the hands of consumers faster and grow
its sales.”
To learn more about this product or for outsourced insurance
desks to access this new fee-based VUL, visit
www.protective.com/advisory.
FireLight e-application, a sales component of the FireLight
end-to-end sales platform, provides the flexibility and
administrative tools to support Protective’s growing life business.
FireLight enables the carrier to provide full e-application and
simplified e-ticket processes to align with its expanding product
and distribution needs, while delivering enhanced and accelerated
digital sales experiences that meet today’s agent and consumer
expectations.
Protective Investors Benefit Advisory VUL issued on policy form
VUL-15 9-19 and state variations in all states except New York by
Protective Life Insurance Company, Nashville, TN. Variable products
distributed by broker-dealer/affiliate Investment Distributors,
Inc., Birmingham, AL.
Investors should carefully consider the investment
objectives, risks, charges and expenses of Protective Investors
Benefit Advisory VUL and its underlying investment options before
investing. This and other information is contained in the
prospectus for Protective Investors Benefit Advisory VUL and its
underlying investment options. Investors should read the
prospectuses carefully before investing. Prospectuses may be
obtained by contacting Protective at 800-456-6330.
About Protective
Protective has helped people achieve protection and security in
their lives for 117 years. Through its subsidiaries, Protective
offers life insurance, annuity and asset protection solutions and
is helping more than 14.4 million people protect what matters most.
Protective’s more than 3,800 employees put people first and deliver
on the company’s promises to customers, partners, colleagues and
communities - because we’re all protectors. With a long-term focus,
financial stability and commitment to doing the right thing,
Protective Life Corporation, a subsidiary of Dai-ichi Life
Holdings, Inc. (TSE:8750), has $118 billion in assets, as of Dec.
31, 2023. Protective is headquartered in Birmingham, Alabama, and
supported by a robust virtual workforce and core sites in the
greater Cincinnati area and St. Louis. For more information about
Protective, visit www.protective.com.
About Hexure
Founded in 1995, Hexure provides digital sales solutions to the
insurance and financial services industry across various lines of
life insurance, annuities, retirement, and wealth management
products. Carriers and distributors use its solutions to build
customer-centric sales experiences, accelerate submissions, reduce
paper processes, meet regulatory requirements, and improve
in-good-order sales. For more information visit hexure.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240418419539/en/
Protective Contact: Chad Nulty VP, Business Development,
RIA Advisory Insurance chad.nulty@protective.com 800-224-3385
Hexure Contact: Kristin Wills Marketing
marketing@hexure.com 719-442-6400