Spiro Unveils Initiatives, Commitments for a
Greener Future in the Event Industry
LAS
VEGAS, April 18, 2024 /PRNewswire/ -- In an
industry first, leading global brand experience agency Spiro™
announced its latest initiative to champion sustainability within
the events industry. Starting in Q3, the agency will offer
complimentary sustainability reporting to eligible clients,
bolstering its vision, leadership and support for environmental
responsibility.
"This initiative is a part of our broader vision
to not only lead by example but also empower our industry towards
sustainable transformation," says Jeff
Stelmach, Spiro's Global President. "Sustainability isn't a
buzzword for us; it's woven into the fabric of our ethos. We
believe that the impact of our work should echo beyond the
immediate awe and engagement it generates."
The agency's sustainability commitment,
guided by its dedicated Green Team, aims to achieve net-zero
emissions by 2050, in line with the NetZero Carbon Pledge, and a
50% reduction in greenhouse gas emissions by 2030, resonating with
the Paris Agreement. By establishing science-based milestones,
Spiro is aligning its commitments with the UN Sustainable
Development Goals and the Science-Based Targets initiative.
In addition to striving for net-zero targets,
Spiro seeks to educate and inspire the industry towards a
sustainable future. Through targeted KPIs and a comprehensive
measurement framework, the agency is able to equip clients to
articulate their sustainability stories in ways that deeply
resonate with their audiences & confront environmental
challenges head-on.
As one of the first collectives within the events
industry to obtain certification to ISO 20121 standard, Spiro has
deepened its sustainability commitment through certifications and
recognitions including ISO 45001 and ISO 14001; ESSA Safety &
Sustainability Platinum Award; and EcoVadis Shareable
Sustainability Bronze Rating.
The agency further strengthens its vision as a
member of the Institute of Environmental Management and Assessment
(IEMA) and ESSA's Sustainability Committee, as well as registering
more than 70 Sustainable & Safety affiliates.
"We're not just creating events and
experiences—we're planting the seeds for a greener future," says
Paul Ormbsy, Spiro's Global Head of Health, Safety and
Sustainability. "It's about taking deliberate actions to ensure
that while we're leading the industry towards innovation and
engagement, we're also safeguarding our environment for generations
to come."
About Spiro™
Spiro (sp-eye-roh) is a strategically-led, creatively-driven,
industry-leading global brand experience agency. We exist to
cultivate purposeful connection. We specialize in delivering the
world's most powerful bonds between brands & their business and
consumer audiences. We work with some of the world's most
recognized brands, to design events and experiences intended to
sway & stay customer
preference. We strive to understand drivers & engagement
motivators, design to those behaviors, and ultimately position
brands as priority in the hearts & minds of their most
important audiences. Come. Experience Brand Gravity, the uniquely
Spiro bond between brand & customer. To learn more,
visit ThisIsSpiro.com.
MEDIA CONTACT
Jenn
Joseph
The Encore Agency
602-329-8040
Jenn@TheEncoreAgency.com
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SOURCE Spiro