The Nordic TV and streaming provider will leverage the
platform's direct data access to power experiences for one million
customers
ATLANTA and DUBLIN, April 18,
2024 /PRNewswire-PRWeb/ -- Allente, the Nordic
region's pre-eminent TV and streaming provider, today announced it
has chosen MessageGears, the leading direct-data access customer
engagement platform for enterprise brands, to power data-driven,
cross-channel customer engagement to one million customers in
Norway, Sweden, Denmark, and Finland.
"Choosing MessageGears is a strategic leap
towards the future for Allente. This pioneering platform offers
unmatched security, ensuring that our customers' sensitive data
never leaves the safety of our in-house warehouse."
"Choosing MessageGears is a strategic leap towards the future
for Allente. This pioneering platform offers unmatched security,
ensuring that our customers' sensitive data never leaves the safety
of our in-house warehouse," said Jon Espen
Nergard, Allente's CTO. He asserts that this security
doesn't come at the expense of accessibility; on the contrary, it
fosters dynamic customer engagement.
"Our ability to instantly tap into comprehensive customer
insights empowers us to not just reach – but truly connect – with
our audience, tailoring campaigns with a precision that was once
just a visionary goal," added Nergard. "The seamless integration
with our existing data warehouse simplifies this process,
automating the intricate dance of data analysis and campaign
execution. With MessageGears, we're not just prepared for the
future of customer engagement, we're actively shaping it."
Key benefits for Allente include:
- Automation, personalization, and channel optimization. The
MessageGears platform will improve the ability for Allente to
connect and leverage data across campaigns, including cost
reductions, operational efficiency and campaign consistency.
- Direct-data access. MessageGears' native integration to
Allente's data warehouse, Google BigQuery, will give the team at
Allente access to their entire customer data set in real time,
without copying, moving, or syncing data between platforms. This
leads to increased security and compliance as Allente no longer has
to store any data outside of their secure data warehouse.
- Native multi-channel engagement. MessageGears' native
cross-channel support for customer engagement across email, SMS,
mobile push, in-app, web push, onsite, smart TV OTT messaging, and
more, will provide a consistent message and experience across all
channels.
Nergard continued, "The MessageGears platform will increase our
security and compliance GDPR, increase our operational efficiency,
lower costs and more effectively divide our technical resources. We
will be able to create customer journeys that are intuitive,
powered by real-time data and can scale as we grow."
MessageGears is the only platform on the market that natively
connects to modern data warehouses, data clouds, and data sources
to deliver real-time, data-driven customer experiences.
"We're thrilled to extend our partnership with Allente,"
expressed Taylor Jones, Chief
Customer Officer at MessageGears. "They are leading the charge when
it comes to building cross-channel customer experiences that are
uniquely engaging and valuable to millions of individual consumers.
It's inspiring to see their commitment to innovation in customer
engagement and we look forward to helping them execute and exceed
their goals."
To learn more about MessageGears' platform, click here.
About Allente
Allente is a leading Nordic TV and streaming distributor, providing
top quality TV, streaming and broadband services to 1 million
customers in Norway, Sweden, Denmark and Finland. The company was established in
May 2020 by a merger between Canal
Digital and Viasat Consumer. In 2023, Allente had revenues of
SEK 6.6 billion. Allente is owned
50/50 by Telenor Group and Viaplay Group. http://www.allente.se
About MessageGears
MessageGears is the only data-connected cross-channel engagement
platform built for today's enterprise. MessageGears is a radically
different enterprise software company, delivering advanced customer
segmentation and message personalization and delivery that simply
outperforms other enterprise marketing clouds and data platforms.
Through direct data access and innovative platform capabilities,
marketers can deliver compelling customer experiences at massive
scale, faster and more flexibly than ever before. MessageGears has
transformed what marketers thought was possible at major brands
like Telefónica, Three, and Playrix. Learn more at
messagegears.com.
CONTACT: Andy Prince,
MessageGears, 512-289-4728,
andy.prince@messagegears.com, https://messagegears.com/
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SOURCE MessageGears