GUIYANG, China, May 27, 2023 /PRNewswire/ -- A news report by
Huanqiu.com:
The much-awaited Big Data Expo 2023, taking place from
May 26th to 28th in Guiyang, presents an array of groundbreaking
technological accomplishments that are redefining the nexus of
culture and technology. As digital technology such as big data,
cloud computing, and AI evolve at a rapid pace, they are propelling
the cultural sector into a new era of creativity and distribution,
thus sparking a wealth of opportunities for cultural expansion.
Technologies that provide immersive experiences, such as xR and
holographic projections, are not only transforming the way cultural
products are consumed, but also how they are produced. Shenzhen
Absen Optoelectronic, a leading LED display manufacturer, showcases
its top-of-the-line products and innovative solutions at the Expo,
enabling visitors to experience captivating visuals firsthand.
A major highlight at Absen's booth is the virtual shooting
stage, which primarily employs LED display screens from Absen to
produce predefined visuals, creating distinctive settings. As
visitors step onto the stage, they are transported into the scene
through high-tech processing, thus experiencing an immersive
sensory spectacle.
Absen's virtual stage utilizes "xR" virtual shooting as the
technical support to deliver an immersive experience to the
audience. xR refers to extended reality, which encompasses VR
(virtual reality), AR (augmented reality), and MR (mixed reality).
This technology is becoming increasingly prevalent in several
fields, including advertising, film production, and live commerce.
One notable application is the virtual shooting studio, where LED
screens and virtual shooting technology merge to digitally
replicate specific "scenes". This allows actors to perform directly
within an AR virtual environment, leading to significant savings in
production time and cost.
Discussing the rationale for venturing into xR virtual
shooting, a director of Absen stated, "xR offers a
gateway to the metaverse, integrating a wide variety of
virtual realities. It represents a groundbreaking technology in the
film and television sector, enhancing overall industry shooting
efficiency and fostering growth. Given its enormous potential, xR
will also link the industry to others, including education, smart
manufacturing, and energy supply. Undoubtedly, this signifies a
forthcoming trend in the display industry's evolution."
In addition to the innovation generated by its virtual shooting
technology, Absen has also been enriching the novel experience of
digital culture in culture-themed tourism. For instance,
Absen has played a vital role in the construction of themed
attractions in the core area of Universal Beijing Resort. It
creates a multi-dimensional, all sensory immersive experience with
the advanced LED display technology. The Performing Arts Center of
Guiyang Grand Theatre benefits from stages adorned with movable LED
screens and a four-sided rotating stage, offering viewers a
spectacular visual treat. Furthermore, Absen has influenced the
exhibition industry, particularly in the Sci-Tech Cultural Center
of Wannian County of Shangrao City, Jiangxi Province. Here, Absen's immersive
digital sand table (CAVE) and large-scale data visualization smart
screen have turned the center into a new science, technology, and
culture landmark. The director of Absen said, "We aim to use LED
display technology to revolutionize content, models, and business
modes, crafting immersive cultural attractions and continually
enhancing visitors' audio-visual experience."
In the digital era, technological advancements and content drive
the cultural industry's evolution. Consequently, the demand
for intellectual property protection is becoming more urgent.
At the Expo, Intellectual Property Publishing House presents the
China IPR Big Data and Intelligent Service System (Inspiro). The
publishing house director explained, "We have collected 491
pools of data, reaching a capacity of 383T+ and an amount of 1
billion+. Inspiro integrates data resources, including domestic and
foreign patents, trademarks, intellectual property cases and
standards, scientific journals, geographical indications, new plant
varieties, and layout-designs of integrated circuit. Inspiro
performs multiple functions, such as information retrieval,
analysis, early warnings, and project management in big data."
Using interactive data visualization and data monitoring and
analysis, Inspiro communicates complex data relationships and
data-driven insights in an easily digestible manner.
The director further noted, "The publishing house is tasked with
overseeing intellectual property throughout its lifecycle. From the
moment books, paintings, or other works are created, we manage the
verification of their originality and intellectual property
protection, realization, and infringement."
Cultural digitization is now a national strategy. In
Guizhou, digitization enriches
public cultural services, meeting diverse needs. Libraries are
enhancing the reading experience through technologies such as robot
guides, digital resources, and virtual reality. Cultural venues
like museums, connected to the "cloud," provide audiences with new
and immersive experiences through cloud performances and
exhibitions. The "Travel Guizhou with One
Code" app, which compiles information on Guizhou's tourist attractions, enables a
seamless, smart tourism experience. The data-driven evolution of
the cultural industry is yielding benefits for more people.
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