MACAO, Dec. 2, 2022
/PRNewswire/ -- Leading travel service provider Trip.com Group held
its 2022 Global Partner Summit in Macao, with tourism boards, international
airlines, hotel groups and industry representatives from across the
travel industry in attendance.
Celebrating this year's theme, 'Journey into the Future
Together', Trip.com Group and partners provided insights on the
industry's growth and opportunities ahead, with leadership and
experts sharing sector-specific knowledge via breakout
sub-forums.
An Encouraging Outlook
Countries worldwide are reopening borders, and the pace of
global travel recovery is accelerating.
James Liang, Chairman and
Co-founder of Trip.com Group, made no secret of his expectations
for the future of tourism. He believes that: "Travel has great
significance on innovation and heritage. At Trip.com Group, we play
an important role in bringing people together from around the
world. It's our mission to help build communication and innovation,
using our travel platform to create new value for the
industry."
Trip.com Group is continuously safeguarding efforts toward
global travel recovery by following its 'Local Focus, Global
Vision' blueprint.
Jane Sun, CEO of Trip.com Group,
highlighted some of the Group's financial results, emphasising
triple-digit growth in hotel bookings across key APAC markets
compared to the same period in 2019. With its global air ticket
bookings increasing by 100% year-over-year.
Rising international air ticket and hotel bookings have
empowered partners with a source of business and revenue. Trip.com
Group's hotel travel specials (PKG program) delivered
recommendations to over 30 million cross-users and brought over
RMB 10 billion GMV to hotel
partners.
Jane Sun commented: "Although the
road ahead is still uncertain, we want to explore more
opportunities and use cooperation, technology, and service to
promote the tourism industry together with our travel
partners."
Trip.com is the mainstay global travel brand of Trip.com Group.
Its hugely successful 11.11 global campaign reveals the growth of
the all-in-one travel app across its major markets.
Bookings around 11th November hit a new high, surging by 84%
compared to last year, and the average number of bookings for
promoted products rose by 68%. In the Singapore market, bookings for the
11th November flash sale jumped by 115% in just 24
hours, while in South Korea,
bookings on the same day jumped by 260% year-on-year.
"The early recovery of global markets has given us confidence.
We will continue looking for more possibilities to better serve our
partners and users by building an improved travel ecosystem to meet
users' needs," said Jane Sun.
"The recovery and prosperity of the global tourism industry is a
long-term trend, which will not be hindered by short-term
difficulties. We remain confident and patient," said James Liang.
Scaled-up Content Marketing Strategy
Trip.com Group has ambitious plans to revitalise the tourism
economy and reconnect with keen travellers by enhancing engagement
between travellers and partners. This is primarily done through an
expanding content offering, consisting of Trip Moments on
Trip.com, the Ctrip Community travel sharing space on Ctrip, and
Star Hub, the Group's enhanced marketing tool for suppliers to
increase marketing activities, which generated a total GMV of
RMB 1 billion in the last 30
days.
In the past year, Ctrip Community has continued to see
exponential user growth and has provided hundreds of millions of
users with travel inspiration.
Several upgrades and expansions to the existing content
marketing offering were announced at the summit. The innovative and
hugely popular Ctrip Livestream, which generated a total GMV of
RMB 10 billion, will launch across
more cities in mainland China to
boost global distribution.
Trip.com's successful Trip.Best list, which curates an extensive
range of hotels for global users, will launch across all major
sites. This valuable tool will help global users get the best from
the Trip.com app.
Bo Sun, CMO of Trip.com Group,
explained: "We are optimising user engagement, inspiring more
travellers and generating increased traffic by upgrading how we
connect products and partners. This year, we have helped millions
of new travellers, KOLs, and partners connect to our content
marketing hub and inspire travel around the world."
Strengthening Global Destination Reach
Its global reach, diversified supply chain and content marketing
ecosystem have uniquely positioned Trip.com Group as a leading
travel service provider able to promote regional and local
destinations to eager travellers.
Under new and existing partnerships, Trip.com Group leverages
its world-leading brands to engage high-quality travellers eager to
explore global destinations.
Trip.com Group continues to pen multiple strategic destination
partnerships to strengthen destination visibility and capture
pent-up travel demand.
Trip.com Group and Macao Government Tourism Office entered an
official strategic collaboration to develop Macao into a world-class centre of tourism and
leisure.
Trip.com Group and the Macao Government Tourism Office held a
Global Partnership Launch Ceremony to strengthen their collective
commitments this year. On-site for the event was Lei Wai Nong,
Secretary for Economy and Finance of the Macao SAR Government.
With joint efforts to enhance the vitality of the Macao tourism market, Ctrip platform data
shows that the popularity of Macao
travel searches has increased by 231% year-over-year.
Trip.com Group further deepened cooperation with industry
partners to enhance Macao's
tourism market vitality.
Trip.com Group and Sands China Ltd. held a strategic signing
ceremony, in which both parties will continue to deepen cooperation
in various aspects around product marketing, content marketing,
membership benefits, offline shopping and dining activities to help
upgrade the Macao tourism
consumption market.
Trip.com Group will continue to deepen strategic cooperation
with the Macao Government Tourism Office, Sands China Ltd. and
other partners in various industries, including accommodation,
shopping, and gourmet, to enhance the vitality of Macao's tourism market and build it as a
world-class centre of tourism and leisure.
END
About Trip.com Group
Trip.com Group is a leading global travel service provider
comprising of Trip.com, Ctrip, Skyscanner, Qunar and TrainPal.
Across its platforms, Trip.com Group helps travellers around the
world make informed and cost-effective bookings for travel products
and services and enables partners to connect their offerings with
users through the aggregation of comprehensive travel-related
content and resources, and an advanced transaction platform
consisting of apps, websites and 24/7 customer service centres.
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021,
Trip.com Group has become one of the best-known travel groups in
the world, with the mission "to pursue the perfect trip for a
better world". Find out more about Trip.com Group
here: group.trip.com.
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SOURCE Trip.com Group