SOLANA BEACH, Calif.,
April 19, 2021 /PRNewswire/ -- Kashi,
a pioneer in natural foods, announces that it has officially joined
1% for the Planet, committing to the donation of 1% of Kashi annual
sales to nonprofit organizations that support a variety of
environmental causes. Kashi is dedicated to making eating well easy
through foods that are better for both people and for our
planet.
As part of Kashi's partnership with 1% for the Planet, the two
brands will collaborate on three virtual events, with the first
event taking place on Thursday, April
29th at 1pm
EST. The event features a webinar conversation between 1%
for the Planet CEO, Kate Williams,
and Kashi's Director of Brand Marketing, Melanie Hall. The two will discuss Kashi's
planet positive commitment and the value of joining 1% for the
Planet.
"There was no better time than Earth Month to announce our
pledge to the environment through 1% for the Planet. Kashi has
prioritized bettering the planet through our Fair-Trade
ingredients, commitment to developing recyclable and compostable
packaging, and Certified Transitional farming program," said
Melanie Hall, Director of Brand
Marketing at Kashi. "Publicly pledging a percentage of our
sales to environmental organizations was the natural next step for
Kashi to show its dedication to our planet."
"Even amid the environmental crisis, only 3% of total
philanthropy goes to the planet. 1% for the Planet is on a mission
to change this. Our membership model drives critical philanthropic
support to address the most urgent environmental issues of our
time," says Kate Williams, CEO of
1% for the Planet. "We couldn't be more excited to welcome
Kashi into our network. Becoming a 1% for the Planet member is an
investment in ethical business and the future of our planet—we know
that Kashi will leverage membership to deepen their commitment to
people and the planet."
One example of Kashi's efforts to transform the way we eat is
their groundbreaking Certified Transitional program. The program
helps farmers navigate the long expensive process of transitioning
from conventional farming to organic farming through financial
compensation and buying transitional grains to use in some of our
foods. To date, Kashi has converted 10,000 acres of wheat to
organic. Additionally, starting in 2021, Kashi will annually
measure and offset the carbon emissions from the cooking and baking
of our foods. This is our next step on our ongoing mission to make
our delicious foods more planet positive.
About Kashi: Kashi is making eating well easy. A
natural lifestyle pioneer for the past 35+ years, Kashi produces
nutritious plant-based foods including cereals and snacks with
curated ingredients and is still the #1 natural and organic cereal
brand. All Kashi products being made today are Non-GMO Project
Verified. Kashi products are available nationwide in the U.S. and
Canada at Target, Walmart, Costco,
Amazon and more. Kashi is based in sunny Solana Beach, California.
About 1% for the Planet: 1% for the Planet is a
global organization that exists to ensure our planet and future
generations thrive. We inspire businesses and individuals to
support environmental nonprofits through membership and everyday
actions. We make environmental giving easy and effective through
partnership advising, impact storytelling and third-party
certification.
Started in 2002 by Yvon
Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, our
members have given more than $280
million to our approved nonprofit partners to date. Today,
1% for the Planet's global network consists of thousands of
businesses, individuals and environmental nonprofits working toward
a better future for all.
Look for our logo to purchase for the planet and learn more at
onepercentfortheplanet.org.
Media Contact:
Covet PR
kashi@powerdigital.com
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SOURCE Kashi