NEW YORK, Feb. 3, 2021 /PRNewswire/ -- Klarna, the leading
global payments provider and shopping service, today announced it
is continuing to see tremendous momentum in the US, including a
record 15 million customers overall to kick off 2021. This momentum
builds on a strong 2020 for the firm, which saw it more than double
the total number of users in the market to 15 million.
Additionally, acquisition of new users has continued to accelerate
with more than 1 million US customers joining Klarna each month
since October 2020.
The Klarna app has also seen rapid growth, reaching 3.5 million
monthly active users as of the end of December, an increase of 204%
year over year, while recording an all-time high in shopping volume
in the same month. The app averaged 60,000 new daily downloads in
December and totalled nearly 4 million more app downloads than its
direct competitors last year. It was also among the top 10 most
downloaded shopping apps in the US during Q4 2020, according to
Apptopia.
"Klarna's accelerating growth is evidence of strong consumer
demand for smarter, seamless, and more flexible shopping and
purchase experiences," said David
Sykes, Head of Klarna US. "As the effects of COVID-19
continue to change consumer purchasing behavior, the Klarna app
allows our users to shop at any online store, receive price drop
notifications and exclusive deals, and take advantage of our
interest-free payment options. We're also partnering with thousands
of retailers, big and small, to ensure they are ready for a full
return to in-store shopping to complement their e-commerce
business."
The Klarna app is an all-in-one shopping platform that allows
consumers to shop at any online store as well as in-store at
leading retail brands. Consumers can also create shareable Wish
Lists, get price drop notifications and access exclusive deals from
the brands they love through the app, all with the option to pay
over time with zero interest or fees. The Wish List has quickly
become one of the Klarna app's most popular features, with users
adding more than 5 million items to their Wish Lists by the end of
2020, with 1 million additional items already added in January 2021 alone.
Klarna's no-fee loyalty program, Vibe, which rewards consumers
who make purchases through the Klarna app, has grown to more than 1
million members since launching in June
2020. To date, Vibe members have claimed nearly 500,000 gift
cards to use at their favorite stores, including Amazon, Walmart,
Starbucks, Sephora, and H&M. Starting this week, Vibe members
can access rewards from even more brands, including The Home Depot,
Saks Fifth Avenue, Finish Line, Foot Locker, American Eagle, and
more.
Several renowned brands have also recently joined Klarna's US
retail network, including Macy's, Saks OFF 5TH, Lululemon,
Bluemercury and Pandora, bringing the total number of retail
partners to more than 6,000 out of more than 200,000 globally.
Klarna is also available in more than 60,000 physical retail stores
in the US, giving brick-and-mortar customers the ability to make
purchases using four, interest-free payments while enjoying the
same level of service and convenience as they would when shopping
online.
Following its super growth in the US last year, Klarna is
launching its first Big Game ad campaign on February 7th during the fourth quarter. By
participating in one of the biggest sporting, entertainment and
advertising events in the US, the company is showcasing that
Klarna's smart, flexible payment and shopping services are designed
for everyone. The commercial also reflects Klarna's ongoing
commitment to the US market and its optimism for the retail sector
in the year ahead. The spot "The Four Quarter-Sized Cowboys" can be
viewed here.
About Klarna
We make shopping smooth. With Klarna consumers can buy now and
pay later, so they can get what they need today. Klarna's offerings
to consumers and retailers include payments, social shopping, and
personal finances. Over 200,000 retail partners, including H&M,
IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie &
Fitch, Nike and AliExpress have enabled Klarna's innovative
shopping experience online and in-store. Klarna is one of the most
highly valued private fintechs globally with a valuation of
$10.65 billion. Klarna has been
backed by Sequoia Capital since 2010 and more recently, Dragoneer,
Bestseller Group, Permira, Visa, Atomico, Ant Group and
Silver Lake, HMI Capital, TCV,
Commonwealth Bank of Australia,
Merian Chrysalis Investment Company Limited, funds and accounts
managed by BlackRock amongst others. Klarna was founded in 2005,
has over 3,500 employees and is active in 17 countries. For more
information, visit klarna.com.
CONTACT:
Media contacts:
Naomi Pickens
press.us@klarna.com
Berns Communications Group
Michael McMullan
212-994-4660
mmcmullan@bcg-pr.com
This information was brought to you by Cision
http://news.cision.com
The following files are available for download:
https://mb.cision.com/Public/1740/3278856/a87104815fc09e27_org.jpg
|
Klarna App
|
View original
content:http://www.prnewswire.com/news-releases/klarna-continues-strong-us-growth-reaching-record-highs-in-customers-retail-partners-and-consumer-app-downloads-301221372.html
SOURCE Klarna Bank AB (publ)