- New crowdsourcing initiative aims to elevate voices of
women everywhere to help shape more inclusive society where women
can reach their full potential
- Board Member Victoria Mars calls on global business to
"listen and step up," says "we have more to do"
- Emmy award-winning TV actress and host Tamera
Mowry-Housley leads roster of global influencers inviting women to
use their voice to galvanize change
- Global campaign supports Goal Five of the UN's Sustainable
Development Goals
MCLEAN, Va., Jan. 26, 2021 /PRNewswire/ -- Mars, Incorporated
today launched #HereToBeHeard, a new global crowdsourcing
campaign that elevates the voices of women from all intersections –
including race, age, sexuality, religion and ability – to
help shape a more inclusive business environment and create a world
where all women can thrive.
As part of the company's Full Potential platform for action on
gender equity in its workplaces, sourcing communities, and the
marketplace, #HereToBeHeard asks women everywhere: "What needs to
change so more women can reach their full potential?" The responses
will inform the concrete actions Mars will take – both within its
value chain and in broader society – to close the gender
opportunity gap.
Victoria Mars, Mars Board
Member and ambassador of Mars' Full Potential
program: "Women have played a powerful role in our history
and leadership at Mars. But we have more to do. We're striving to
empower more women within our workplace, and across our extended
value chain.
"The magnitude and urgency of gender inequality in society
demands more action. If global business doesn't listen and step up
now, then when? Business can have an outsized impact on driving
change at scale. At Mars we're seizing this opportunity to expand
the conversation and drive action. The #HereToBeHeard movement is
about ensuring that all women's voices have a chance to be heard
and translating what we hear into impact plans that advance gender
equality."
To kick off the conversation, Emmy-award winning TV icon
Tamera Mowry-Housley joins a roster
of inspiring women influencers including Poppy Jamie, Hani Sidow, Helen Wu & Kellie Gerardi who will
lend their experiences and invite women to share their voices and
vision at beheard.mars.com.
Emmy award-winning actress and host Tamera Mowry-Housley: "It's
unacceptable that so many women continue to face disproportionate
barriers and roadblocks at work, at home and in their daily lives.
If we're really going to ensure every woman reaches her full
potential, we have to consider the diversity of our backgrounds,
our talents and our experiences. All our voices deserve to be
heard.
"I think it's brave for a major corporation like Mars to say
we've not done enough and that it's time to listen up. That's why
I'm excited to help Mars elevate the voices of many of the women
who go unheard."
Currently, women make up 51 percent of the world's population
and contribute $28 trillion to the
global GDP, and yet so often their voices go unheard.
Even before the COVID-19 crisis, the United Nations
estimated it would take more than a century to close the
gender opportunity gap. Now, the pandemic has set progress for
gender equality back by 25 years. Its impact has been particularly
devastating for women in minority groups who for far too long have
been overlooked in the conversation.
The initial phase of #HeretoBeHeard, where women's voices will
be collected, will run through March; after which the submissions
will be analyzed by the Oxford Future of Marketing Initiative
(FOMI) at Oxford University's Saïd
Business School. The results will be shared with the world in a
study by Oxford this summer and will
inform the action plans of Mars' Full Potential platform, including
policies Mars can implement and advocate for in its commitment to
unlock opportunities for women.
Launched last year, the Full Potential program aims to drive
gender equality for all through a range of actions. By putting
inclusivity and diversity at the heart of its efforts, Mars
has:
- Achieved gender pay equity across its workforce of 133,000
Associates, more than half of whom are women.
- Progressed to 43 percent gender-balance across business
leadership teams, with a target of having 100% gender balance
across leadership teams.
- Expanded its partnership with humanitarian aid agency CARE to
empower 50,000 people in cocoa sourcing communities, the primary
beneficiaries of which are women.
- Been working with the Geena Davis Institute and UNStereotype
Alliance to eliminate gender bias and stereotypes in its
advertising.
- Embraced transparency in articulating the company's gender
commitments and progress, which can be found here.
We want to hear your voice. Visit beheard.mars.com to learn
more, complete the short survey and continue the conversation with
#HereToBeHeard.
The #HereToBeHeard Hub can also be found in the following
translations:
- Spanish: beheard.mars.com/MX
- French: beheard.mars.com/FR
- Portuguese: beheard.mars.com/PT
Notes to Editors:
#HereToBeHeard Quotes for Attribution
CEO of CARE, Michelle
Nunn: "In our work with Mars in the cocoa-growing
communities in Côte d'Ivoire and Ghana, we see first-hand how the voices of
women are suppressed. Many face poor access to education, a lack of
opportunity to gain dignified work and in some cases violence. At
CARE we strongly believe that women should be given the simple
right to voice their opinion on how to make the world a better
place. That is why we are very proud to lend our voice to Mars'
#HereToBeHeard campaign."
Madeline Di Nonno, Chief
Executive Officer of the Geena Davis Institute on Gender in
Media: "We are proud to support #HereToBeHeard, an
important global campaign which aims to give women and girls the
opportunity to have their say. #SeeitBeit!"
Professor Andrew Stephen,
Associate Dean of Research, L'Oréal Professor of Marketing and
Director of FOMI at Oxford Saïd: "We're delighted to welcome
Mars to the Oxford Future of Marketing Initiative, and thrilled to
be working with them on #HereToBeHeard. The work will help to
address elements of gender inequality in business and will inform
tools and actions to help address these imbalances. We hope that
these findings will become part of a meaningful and evergreen
resource for the public and other communities in business and
beyond."
ABOUT #HERETOBEHEARD
#HereToBeHeard is a global
campaign from Mars, Incorporated which drives change on gender
inequality, in support of Goal Five of the UN's Sustainable
Development Goals. It is part of Full Potential, Mars' platform for
action on gender which aims to empower women and close the gender
gap in the places we work, the communities where we source our
ingredients and in the way we create our advertising.
For more information on the Full Potential platform and the
#HereToBeHeard survey, visit beheard.mars.com and mars.com
ABOUT MARS, INCORPORATED
For more than a century,
Mars, Incorporated has been driven by the belief that the world we
want tomorrow starts with how we do business today. This idea is at
the center of who we have always been as a global, family-owned
business. Today, Mars is transforming, innovating and evolving in
ways that affirm our commitment to making a positive impact on the
world around us.
Across our diverse and expanding portfolio of confectionery,
food, and petcare products and services, we employ 133,000
dedicated Associates who are all moving in the same direction:
forward. With $40 billion in annual
sales, we produce some of the world's best-loved brands including
DOVE®, EXTRA®, M&M's®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®,
PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN'S ORIGINAL™, WHISKAS®,
COCOAVIA®, and 5™; and take care of half of the world's pets
through our pet health services AniCura, Banfield Pet Hospitals™,
BluePearl®, Linnaeus, Pet Partners™, and VCA™.
We know we can only be truly successful if our partners and the
communities in which we operate prosper as well. The Mars Five
Principles – Quality, Responsibility, Mutuality, Efficiency and
Freedom – inspire our Associates to take action every day to help
create a world tomorrow in which the planet, its people and pets
can thrive.
For more information about Mars, please visit www.mars.com. Join
us on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Video - https://www.youtube.com/watch?v=JLSZ1kDt9OI