Premium intelligent EV brand IM Motors premiered worldwide
SHANGHAI, Jan. 17, 2021 /PRNewswire/ -- Jointly
founded by SAIC Motor, Zhangjiang Hi-Tech and Alibaba Group, IM
Motors (Zhiji Motors in Chinese), a premium intelligent pure
electric vehicle brand, was simultaneously premiered in
Shanghai China, CES in
Las Vegas and London, UK. At the brand launch, IM Motors
unveiled two ready-for-production models — the
Intelligent Pure Electric Car and SUV. IM Motors aims to
redefine a vehicle and the relation between users and enterprises,
while becoming the leader of intelligent mobility in the era of
artificial intelligence.
The English brand name IM Motors stands for Intelligence in
Motion, which is a natural reflection of the evolving direction of
intelligent vehicles: focusing on the collaboration and integration
of artificial and human intelligence. Meanwhile the brand logo uses
binary code as a simple, friendly and interconnected language to
reflect the infinite creativity of intelligent technologies. The
brand proposition of IM Motors is defined by the phrase "IM what I
am" which places emphasis on a consumer's self-identity and
self-expression.
IM Motors offers a plethora of advanced technologies which it
leverages during the transition between driver assistance and full
autonomy. The intelligent operating system, termed IMOS, is the
first of its kind in the world. With unprecedented intelligent
multi-scenes, the system can switch between multiple interactive
content displays to present the driver with the most intuitive
driving experience. Another of the brands innovative offerings is
the SOA (Service-Oriented Architecture) which includes a five-lane
perspective as well as full scene driving controls. Meanwhile, the
car's intelligent camera system, Carlog, has three wide-angle
cameras with a total of 150 million pixels and supports
4K, 180° distortion-free wide-angle
shooting. The camera system is highly advanced and integrates
several modern age features such as high-range dynamic, a 480-frame
slow-motion and night scene shooting, delayed photography, instant
generation, a master template, one-click sharing etc. In the 5G
era, it creates a social sharing experience for users to instantly
share.
The first mass production vehicle will come equipped with 15
high-definition visual cameras, 5-millimetre wave radars and 12
ultrasonic radars to help accelerate the implementation of a
door-to-door Pilot. The various sensors are necessary to realise
intelligent urban roads navigation, high-speed intelligent
navigation and centimetre level high-precision fixed-point
automatic parking.
Another crucial point to address in the era of intelligent
mobility is that of range anxiety. In response to the challenge,
vehicles from the brand will come equipped with either a standard
93kWh Si doped lithium-ion battery, or an optional high
configuration 115kWh variant. The batteries, which are tested to
the strictest standards, mean that IM Motors can support a maximum
endurance of almost 1000km in the complete architecture bandwidth
and can achieve zero attenuation performance of 200,000 km. In
addition, the implementation of the world's first mass-production
11kw high-power wireless charging eliminates the need for wired
charging and provides an electric vehicle with constant energy and
safety.
The realisation of these intelligent technologies depends on
Data-Driven, which is the core IM Motors concept and product
iteration. The exclusive data factory of IM Motors will reconstruct
the internal logic of development and iteration from the bottom,
build a data-driven business flywheel system, continuously drive
the optimisation of product and service experience through the data
provided by users and AI algorithm closed-loop, and finally make
data become the core driving force of product and brand
optimisation iteration.
While data endows a car with intelligence, art undoubtedly
endows a car with soul. To this end, IM Motors has partnered with a
multi-award-winning British design and architecture studio founded
by the world-renowned designer Thomas Heatherwick—who is known as
"Da Vinci of our times" for vehicle and charging station design. An
international cross domain art team, teamLab, will work with IM
Motors to explore the intelligent interaction and immersive art
experience. The co-founder of the Tianyi Foundation, Jiang Qionger,
will explore and realise the integration of art and technology.
Williams Advanced Engineering, a pioneering explorer in high-end
automobile lightweight, battery technology and product optimisation
will ensure that every IM Motors user can enjoy the exhilarating
drive empowered by high-performance electric vehicles. In the
future, the Partner Program will extend to users, and IM Motors
will work with the British Council to explore in-depth cooperation
in art, education and culture, to facilitate creative expression
and exchanges between the Chinese and British youth. This will help
young generation better understand the brand proposition 'IM what I
am'.
Under current plans, the first mass-production model will be
ready for global bookings at the upcoming Shanghai Motor Show in
April 2021, where IM Motors will
provide more product details and user experience solutions.
Photo: https://mma.prnewswire.com/media/1421763/IM_MOTORS_the_Intelligent_Pure_Electric_Car_1.jpg
Photo:
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