BEIJING, May 30, 2020 /PRNewswire/ -- A series of
live broadcasts of tourist spots in Changzhou City of east
China's Jiangsu Province, will be jointly launched by
Xinhua News Agency and Kuaishou, a leading live streaming platform
in China, on May 30 and May
31.
The live broadcast, a new move of Changzhou to promote its tourism industry,
will present two of its major tourist attractions, the Oriental
Salt Lake Resort and the Changdang Lake, with activities including
shrimp fishing, tasting local food and learning local culture.
Dinosaur Park, Tianmu lake, Ancient Yancheng City, Great Pagota,
Orient Salt Lake City, Ancient Canal... Changzhou has put great efforts in developing
tourism in recent years, including exploring cultural heritage,
promoting major tourism projects and encouraging innovation.
Changzhou received nearly 80
million tourists from home and abroad in 2019, raking in a total
revenue of nearly 120 billion yuan.
The added value of its tourism industry accounted for 7.6 percent
of the provincial GDP. Major tourism barometers of Changzhou have been steadily ranked among the
top in Jiangsu Province.
It's not easy for Changzhou's
tourism industry to get where it is today. Compared with Suzhou,
Wuxi, Nanjing and other cities in
the southern part of Jiangsu,
Changzhou has no famous mountains
or great rivers.
However, this situation was reversed in 2000, as Changzhou, a famous industrial city, has
successfully broken through resource constraints by opening a
dinosaur museum and a dinosaur theme park. The park was graded as a
national 4A tourist attraction after just over one year of
opening.
At a conference on promoting tourism development held in March,
Changzhou introduced a series of
measures, from strengthening financial support, activating the
local tourism market, encouraging travel agencies to expand
customer base, promoting tourism consumption, to improving
attraction and education of relevant talents.
"The tourism industry has been hardly hit by
the COVID-19 epidemic," said Party secretary of Changzhou
Qi Jiabin, "and we have worked out relevant policies and will allot
300 million yuan to support the
development of cultural and tourism industry and promote tourism
consumption."
The live broadcasts will be launched through "kuaikan",
literally meaning quick view, a cluster of short-video accounts of
Xinhua News Agency on platforms such as Douyin, Kuaishou and Weibo,
mainly focusing on business and lifestyle news.
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