NEW YORK and LONDON, Dec. 2,
2019 /PRNewswire/ -- Content publishers grew traffic
3.5x faster than coupon sites during Black Friday 2019, new data
from Skimlinks reveals. The results illustrate how consumers now
turn to commerce content to inform their purchase decisions and how
performance advertisers increasingly rely on content publishers to
drive incremental sales.
Top articles this year favored a focus on multi-merchant
articles, where they mention more than one merchant in a post, as
opposed to focusing on a single brand. In the U.S., 70% of the top
20 performing articles featured multiple merchants. Over half of
the top 20 articles included "deal" in their headline.
Traffic analysis from Skimlinks' global network of 60,000
publishers reveals shoppers prefer to purchase over lunch. U.S.
purchases peaked between 12-1 p.m.
EST, while the network saw an overall 20% increase in
traffic.
Consumers also engaged with commerce content in different
places. Mobile was responsible for the majority of traffic in the
U.S. and the U.K. In the U.S., over 60% of traffic came from
mobile, while in the U.K. mobile accounted for 74% of all traffic,
peaking with a 90% share of traffic between 5 a.m-8 a.m.
New entrants to the top 20 highest traffic merchants include
athletics apparel retailer Lululemon and telecommunications company
Verizon Wireless. Fitness giant Nike was also a new entrant, driven
by strong performance in the U.K. and U.S., which may have been
helped by the decision to take Nike products off Amazon's platform
earlier in 2019.
Addressing this year's findings, Skimlinks CEO Sebastien Blanc says, "The impressive growth in
revenue from content publishers, both in absolute terms and
relative to coupon sites, shows the quality of commerce content our
publishers produce all year round. It also illustrates how
consumers increasingly turn to publishers they trust to decide what
to buy and who to buy from."
Media Contacts:
Jean-Christophe Gombeaud
VP - Marketing Skimlinks
+44 (0)7400 849 746
press@skimlinks.com
View original
content:http://www.prnewswire.com/news-releases/skimlinks-reveals-content-publishers-grew-3-5x-faster-than-coupon-sites-through-black-friday-300967794.html
SOURCE Skimlinks