- Opportunity for advertisers to reach 45 million
visitors
- Curved LED display at Treasure Island to be 2nd largest on
the Las Vegas Strip
- Display system to utilize latest 5k+ media display
technology
- LED Project 3 Years in the making by Cityneon Project
Team
- New Incremental Revenue & Profit stream for Cityneon,
parent company of Victory Hill Exhibitions
LAS VEGAS, Aug. 14, 2019 /PRNewswire/ -- Victory Hill Exhibitions, a subsidiary of Cityneon Holdings, announces it
is currently constructing one of the highest resolution displays in
Las Vegas along Las Vegas
Blvd. Scheduled for completion in early 2020, the iconic
display measuring 45 feet high and more than 175 feet long is being
built by Media Resources and Hight Impacts Signs and will replace
the iconic Marvel's Avengers Station static sign.
Three years in the making, the curved LED digital display system
will utilize 5k+ media display technology designed with ultra-high
reliability, top-level components and industry-leading redundancy
and uptime.
The display will be supported with real-time monitoring and
alerts offering a very high level of performance for advertisers,
providing the opportunity to share messaging with the millions of
passengers that drive and walk by the heavily traveled
intersection.
"This project is three years in the making. We are
delivering, yet again, on another promise we made when we first
opened the Marvel's Avengers Station exhibition in 2016 at Treasure
Island in Las Vegas. This is a break-through opportunity for
Victory Hill Exhibitions that will provide a fresh, new and
immediate incremental revenue stream for our company," said
Ron Tan, Executive Chairman &
Group CEO of Cityneon Holdings. "The second largest
curved LED screen in Las Vegas,
the display will provide untapped potential for advertisers to
share their brand and messages with the 45 million annual visitors
who travel into and along the Las Vegas Strip."
Big Outdoor is chosen as
the media partner to handle the sales and marketing for the
screen. Big Outdoor owns and operates iconic OOH signage
nationwide and continues to expand their digital signage footprint
in high profile urban areas with projects such as Victory Park in
Dallas and Santa Monica
Place. Brad Berkley, Chief Executive Officer of Big Outdoor,
said, "Big Outdoor is excited to
partner with Victory Hill Exhibitions to bring this iconic digital
asset to the Las Vegas market.
This location will not only create value for our real estate
partners but will also allow our clients to connect brands and
advertisers with a truly unique signage opportunity on the Las
Vegas Strip."
Victory Hill Exhibitions is the
exhibition production company behind two popular interactive
exhibits on the Las Vegas Strip, Marvel's Avengers
Station located at Treasure Island Hotel & Casino
and The Hunger Games: The
Exhibition at MGM Grand Hotel &
Casino.
Victory Hill Exhibitions
Victory Hill Exhibitions is a
subsidiary of Cityneon Holdings, and is an exhibition production
company which strives to create interactive exhibits that attract
visitors and have educational value. With 25 years of experience
and cooperation with pioneers in technology from around the world,
Victory Hill is able to create astounding interactive experiences,
and can adapt based on our clients' needs to satisfy each and every
unique need.
Cityneon Holdings
With its global reach and
international partnerships, Cityneon has the capability to serve
its clients anywhere in the world. Cityneon was listed on the
Mainboard of the Singapore Stock Exchange since 2005,
and was privatised on February
2019 by West Knighton Limited, a company wholly owned by
Cityneon's Executive Chairman & Group CEO Ron Tan together with Hong Kong
veteran entrepreneur and investor Johnson
Ko Chun Shun. Johnson is a capital
markets veteran and has held controlling interests and
directorships in many listed companies. On 14 May 2019, Cityneon welcomed CITIC
Capital as a new shareholder whom holds 10.61% shares in
Cityneon. CITIC Capital is part of CITIC Group, one of China's largest conglomerates, and has over
US$25 billion of assets under its
management across 100 funds and investment products globally. For
more information, please visit www.cityneon.net.
Big Outdoor
With offices in Los Angeles, Dallas and New
York, Big Outdoor has established itself as a fully
integrated, privately-held outdoor advertising company. Its primary
focus is to build relationships with key real estate partners while
enhancing the value of their properties through highly visible
advertising solutions. For more information, please
visit www.bigoutdoor.com.
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SOURCE Cityneon Holdings Limited