NEW YORK, June 26, 2019 /PRNewswire/ -- Travel Alberta
has named MFA, a Finn Partners company, as agency of record,
responsible for promoting the province's diverse experiences and
raising the destination's profile among U.S. travelers. Home
to the magnificent Canadian Rockies, Alberta offers an extraordinary blend of
outdoor, adventure, culinary, cultural and wellness experiences.
The close alignment between Alberta's diverse offerings and MFA's core
practice areas made the agency the ideal fit for the
destination.
Alberta tourism generates
$8.5 billion annually, supporting
19,000 businesses and 127,000 jobs in communities throughout the
province.
"The MFA team's deep knowledge of the travel and outdoor
industry in both winter and summer, made them the perfect choice as
we strive to create awareness for Alberta as a year-round destination and
convert the many U.S. travelers who are not yet considering
Alberta as a potential location
for leisure, business or education. We are thrilled to be working
with a group whose personal and professional interests align so
closely with ours," said Susan
Darch, Director of Global Media & Content for Travel
Alberta. "MFA brings the nimbleness we need to identify and
capitalize on trends, paired with the depth and expertise of a
global agency. From highlighting the bucket list-worthy
experiences, hidden gems and the vibrant entrepreneurial spirit
guiding the culinary, arts, craftsmanship and brew/distilling
scenes, to positioning fall and winter as must-visit seasons, to
celebrating the unique opportunity to experience an outdoor
paradise book-ended by sophisticated urban experiences, MFA's work
will shine a light on the many ways Alberta is breathtaking, enriching, welcoming
and accessible to travelers."
"We love how closely Travel Alberta aligns with our expertise
and our team's passions," said Missy
Farren, Managing Partner at Finn Partners. "Our group of
adventurers, snow-lovers, foodies, music connoisseurs, cultural
enthusiasts, nature-lovers and wellness devotees are excited to
bring the stories, sights and experiences of Alberta to U.S. audiences."
MFA specializes in working with lifestyle clients across the
outdoors, wellness, travel, sports and consumer products. Other
client experience includes Westin Hotels & Resorts, Burton
Snowboards, lululemon, Quiksilver, Confluence Outdoor, Stance,
Disney and Target, to name a few. MFA was acquired by Finn Partners
in October 2018.
About Travel Alberta
Travel Alberta is the destination promotion
organization for the Government of Alberta, showcasing Alberta's tourism experiences to potential
travellers in Canada and
internationally. Travel Alberta
also provides marketing expertise and support to Alberta-based tourism businesses to help them
take their businesses to the next level. Established as a crown
corporation in 2009, Travel Alberta is mandated to promote the
province as a top tourism destination and support the Government of
Alberta in the development of
tourism policy, advocacy, research, visitor services and product
development.
About Finn Partners
Founded in 2011 on the core
principles of innovation and collaborative partnership, Finn
Partners has quadrupled in size in eight years, becoming one of the
fastest growing independent public relations agencies in the world.
The full-service marketing and communications company's record
setting pace is a result of organic growth and integrating new
companies and new people into the FINN world through a common
philosophy. With more than 700 professionals, FINN provides clients
with global access and capabilities in the U.S., Europe and Asia, in addition to PROI Worldwide.
Headquartered in New York, FINN's
other offices are located in Boston, Chicago, Detroit, Fort
Lauderdale, Frankfurt,
Hong Kong, Jerusalem, London, Los
Angeles, Munich,
Nashville, Paris, Portland, San
Francisco, Shanghai,
Singapore and Washington D.C. Find us at finnpartners.com
and follow us on Twitter and Instagram at @finnpartners.
Contact:
renee.martin@finnpartners.com
212-715-1600
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SOURCE Finn Partners