NEW YORK, June 18, 2019 /PRNewswire/ --
The global wheatgrass market reached a volume of 3,267 Tons
in 2018.
The market is further projected to reach 4,527 Tons by 2024,
growing at a CAGR of 5.6% over the forecast period. Wheatgrass
refers to the freshly sprouted leaves of the common wheat plant,
Triticum aestivum. On account of its unusual green hue, wheatgrass
is also known as green blood. As wheatgrass is a rich source of
several nutrients, amino acids, minerals, enzymes and vitamins, it
offers supplemental nutrition, improves overall health and helps in
detoxifying the body naturally. Wheatgrass can be consumed on its
own as a drink, or used in combination with other juices or
supplements.
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Global Wheatgrass Market Drivers/Constraints:
Wheatgrass is considered as a superfood and contains a powerful
combination of essential nutrients including iron, calcium,
magnesium, vitamins A, C, E and K, and proteins. Owing to this, it
provides various health benefits such as improving digestion,
eliminating toxins, reducing cholesterol, boosting immune system,
regulating blood pressure, treating gastrointestinal distress and
enhancing cognitive function.
In the food and beverage industry, wheatgrass is employed as a
health ingredient in numerous products. An increase in the
household income along with improved economic conditions have led
the consumers to spend more on nutritional food products, in turn,
stimulating the wheatgrass market growth.
The manufacturers have developed new wheatgrass products in
capsules and tablets form. As they are easy to consume, these
products are experiencing a positive growth across the globe,
particularly among the geriatric population.
There are some factors hampering the growth of the wheatgrass
market. Consumption of wheatgrass may have few side effects such as
nausea, headache, allergic reactions, digestive discomfort,
constipation, fever or swelling of the throat.
Product Insights:
On the basis of type, the market has been segmented as wheatgrass
powder and wheatgrass liquid. Currently, wheatgrass liquid
represents the most popular product type owing to its high
chlorophyll content that helps in neutralising infections,
cleansing blood, overcoming inflammations and healing wounds.
Application Insights:
Based on application, health and nutrition accounts for the
majority of the market share. Other major applications include
pharmaceuticals, and food and beverages. Wheatgrass is used for
producing tablets, powder, juice, capsules and concentrates in the
health and nutrition segment.
Raw Material Insights:
The market has also been divided on the basis of raw material into
organic and regular wheatgrass. Amongst these, organic wheatgrass
holds the majority of the market share. Organic wheatgrass is
comparatively healthier as it is free from chemical
contamination.
Regional Insights:
Region-wise, the market has been segmented into North America, Europe, Asia
Pacific, Latin America and
Middle East and Africa. Amongst these, North America is the leading market,
accounting for the majority of the market share. This can be
accredited to the rising awareness about the associated health
benefits and new product launches in the region.
Competitive Landscape:
The competitive landscape of the global wheatgrass market has also
been analysed covering the competitive structure of the market and
profiles of the key players operating in it.
This report provides a deep insight into the global wheatgrass
industry covering all its essential aspects. This ranges from macro
overview of the market to micro details of the industry
performance, recent trends, key market drivers and challenges, SWOT
analysis, Porter's five forces analysis, value chain analysis, etc.
The report also provides a comprehensive analysis for setting up a
wheatgrass manufacturing plant. This report is a must-read for
entrepreneurs, investors, researchers, consultants, business
strategists, and all those who have any kind of stake or are
planning to foray into the wheatgrass industry in any manner.
Key Questions Answered in This Report:
How has the global wheatgrass market performed so far and how will
it perform in the coming years?
What are the key regions in the global wheatgrass market?
What are the major application segments in the global wheatgrass
market?
What are the various raw materials in the global wheatgrass
market?
What are the key product types in the global wheatgrass market?
What are the various stages in the value chain of the global
wheatgrass industry?
What are the key driving factors and challenges in the global
wheatgrass industry?
What is the structure of the global wheatgrass industry and who are
the key players?
What is the degree of competition in the global wheatgrass
market?
What are the profit margins in the global wheatgrass industry?
What are the key requirements for setting up a wheatgrass powder
manufacturing plant?
How is wheatgrass powder manufactured?
What are the various unit operations involved in a wheatgrass
powder manufacturing plant?
What is the total size of land required for setting up a wheatgrass
powder manufacturing plant?
What are the machinery requirements for setting up a wheatgrass
powder manufacturing plant?
What are the raw material requirements for setting up a wheatgrass
powder manufacturing plant?
What are the packaging requirements for wheatgrass powder?
What are the transportation requirements for wheatgrass powder?
What are the utility requirements for setting up a wheatgrass
powder manufacturing plant?
What are the manpower requirements for setting up a wheatgrass
powder manufacturing plant?
Read the full report:
https://www.reportlinker.com/p05500126/?utm_source=PRN
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