Global OTT M&C market to reach
$149.7 million by 2024
as streaming becomes a high-priority investment for media
firms, finds Frost & Sullivan
SANTA CLARA, California,
May 20, 2019 /PRNewswire/ -- With
streaming rapidly becoming a high-priority investment area for
media firms, the $62.0 million
over-the-top (OTT) monitoring and compliance
(M&C) market is forecast to expand at a compound annual
growth rate (CAGR) of 15.8% to reach $149.7
million by 2024. There will be increased demand for
broadcast-like video quality as content consolidates and viewing
expectations rise. Streaming service providers are
gaining subscribers as consumers transition from traditional pay TV
to OTT services and those subscribers will eventually expect the
same video quality. OTT M&C vendors can fill this need by
providing their underlying software platforms, which help
improve video quality of service (QoS) over unmanaged networks, to
media streaming devices, handsets, tablets, and televisions.
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"OTT/TV Everywhere (TVE) vendors tend to develop
M&C solutions in-house during the R&D phase and then seek
third-party vendors to scale up for operations," said
Robert Cavin, Industry
Analyst, Digital Transformation. "Companies will also
highlight the value of providing high-quality OTT M&C solutions
to reduce churn by increasing quality of service. These
solutions can be offered both individually and as part of a total
OTT solution."
Frost & Sullivan's recent analysis, Global OTT Monitoring
& Compliance Market, Forecast to 2024, presents revenues
from vendors providing solutions direct to consumer
(D2C) and to virtual multichannel video programming
distributors (vMVPDs). It analyzes the segments that are
rapidly adopting OTT M&C solutions as well as the different
adoption patterns by region. It studies the technology trends that
are shaping the OTT M&C market and identifies the likely
disruptions.
"After establishing themselves in the North American and Western
European markets, service providers are expanding globally,
particularly in regions with excellent broadband access," noted
Cavin. "As other regions create more of their own content outside
the traditional broadcast and pay TV industries, streaming service
providers can employ OTT M&C vendors to ensure quality services
as they expand."
OTT M&C solutions are primarily provided by three global
vendors—Telestream iQ (IneoQuest), Tektronix,
and Touchstream; however, Interra Systems,
Witbe, and Evertz also have garnered significant
shares. For further revenue opportunities, service providers
will:
- Make M&C solutions part of their workflow. This will reduce
quality-based OTT churn levels by consistently delivering high
levels of quality of service/experience
(QoS/QoE).
- Offer OPEX cloud-based M&C. Vendors also need to
provide pricing flexibility and upfront integration support during
development.
- Promote the advantages of purpose-built, extensively tested,
third-party solutions over do-it-yourself
solutions.
- Target customers that do not have legacy content in the
broadcast and pay TV spaces.
- Partner with vendors of ancillary products such as live
events or online video platforms to provide end-to-end
solutions for wider industry coverage and/or expand vertical scope
and regional coverage.
Global OTT Monitoring & Compliance Market, Forecast to
2024 is part of Frost & Sullivan's global Digital
Media Growth Partnership Service program.
About Frost & Sullivan
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Global OTT Monitoring & Compliance Market, Forecast to
2024
K2F4-70
Contact:
Francesca
Valente
P: +1 210 348 10 12
E: Francesca.Valente@frost.com
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