CUYAHOGA FALLS, Ohio,
May 19, 2019 /PRNewswire-PRWeb/
-- Becker Pumps Corporation is launching a defensive strategy
to combat the flood of low-priced Chinese imports posing as OEM
replacement parts for Becker pumps and compressors. Becker is
employing an extensive customer education program and launched an
e-commerce site restricting the sale of genuine Becker parts
through a new online store.
Counterfeit parts have become a big problem for US companies.
U.S. manufacturers are not only losing sales and market share but
poor performance and premature failures can negatively impact the
manufacturer's brand. Becker's solution is a customer education
program focusing on how to identify counterfeit, non-OEM parts and
the associated performance problems. Becker also launched an online
store to give clients easy access to Becker Genuine parts only
available through the store.
Over the past 130 years, Becker has perfected the design and
manufacturing of a complete line of oil-flooded pumps, oil-free
rotary vane pumps, regenerative blowers, and low-pressure
compressors. The internal components of their pumps and compressors
are high-tolerance and with proprietary carbon chemistry, binding
resins and hardening processes. Becker Genuine parts are
specifically engineered for the operating characteristics of a
Becker pump.
The most expensive replacement parts are the carbon vanes used
in Becker's oil-less rotary vane pumps and knock-off parts have
appeared across the internet. Websites show a picture of the Becker
part with logo and packaging then when the customer clicks on the
part it is switched to their low-cost off-brand part. Deceptive
language describing the part makes it unclear that the customer is
not ordering an OEM part.
Becker Genuine vanes are wear components; they are engineered to
withstand the heat caused by friction with the longest possible
life and consistent performance. This means maintaining vacuum
pressure throughout the life of the vane. At the end of life, they
are designed to fail in a way that does not damage the pump. The
imposter sites claim to have the same engineered quality as Becker
Genuine carbon vanes. Becker has performed extensive testing of the
off-brand vanes. These vanes lose significant vacuum pressure and
wear 2-3 times faster. The vanes prematurely cup, chip and break
resulting in immediate loss of pressure. They also result in
catastrophic pump failure. When they fail, the off-brand vanes
shatter and seize the pump causing permanent damage.
As Managing Director of Becker Pumps USA, Jason
Rathbun recently stated "A lot of people don't know that
most of these cheap imitation vanes are made
in China, and we see the results
of using them every day. When a customer tries to cut corners by
using cheap vanes, the pump ends up in our repair department for a
complete rebuild. Trust me, that does not save the customer money,
especially since that voids the warranty. If we can get our message
out about the long term cost savings of buying our specifically
engineered Becker Genuine vanes, we feel we have done our customers
a service to improve the longevity of their oil-free pumps."
Darin Ladd, National Sales
Manager for Becker Pumps added, "We at Becker pride ourselves in
knowing that we manufacture products to the highest standards and
have for more than 130 years. Customers think they are saving a
couple of bucks when they purchase cheap carbon vanes. But when the
pump fails, how much does that really cost. Forget the cost of the
repair of that pump or even the cost of a new pump. The customer
has to consider the cost of lost production when their production
line isn't running. That's a huge dollar figure no one wants to
talk about. Are they really saving money buying cheap vanes? "
For additional information on the entire line of Becker pumps
and our new online shop, visit http://www.beckerpumps.com or
contact: Jason Rathbun by phone at
330-928-9966, Becker Pumps Corporation, 100 E. Ascot Lane,
Cuyahoga Falls, Ohio,
44223-3768.
Backgrounder
Becker Pumps Corporation manufactures a complete line of
oil-flooded and oil-free rotary vane, regenerative and rotary screw
vacuum pumps and low-pressure compressors. These pumps are
incorporated into complete central systems and variable frequency
drive units to offer an economical and environmentally friendly
alternative to standard models. Becker has an internationally
networked development team to work with customers on providing
equipment manufacturers with the appropriate pump for their
application. Manufactured to the highest quality standards in
Germany, Becker has brought Best
in Class engineering to the global marketplace for over 130 years
and is the first pump manufacturer to offer the on line shopping
experience.
Becker pumps can be found on virtually every type of equipment
used in many different industries which include food packaging,
printing, woodworking, paper converting, cosmetic, pharmaceutical,
beverage, dairy, chemical, medical device and consumer
packaging.
SOURCE Becker Pumps Corporation