LOS ANGELES, May 15, 2019 /PRNewswire/ -- LATV Network,
the premier content destination for Latinx Millennials, announced
today its 2019 programming slate, featuring guest talent
throughout, including Omar
Chaparro (Pokémon Detective Pikachu),
Cierra Ramirez, Nevada's first Latina
Assemblywoman Lucy Flores,
Love & Hip-Hop: Miami
breakout star Amara La Negra, and
Manuel Turizo.
To complement its national TV offerings, LATV is launching more
than 10 long and short form shows, which will be available across
LATV broadcast and digital channels (including podcasts) focused on
Latina empowerment, politics, LGBTQ+, food, culture, sports and
entertainment. A pioneer in creating language agnostic content for
the Latinx 200%ers for over a decade, LATV reaches over 12 million
Hispanic households nationwide and is poised to continue growing
its reach through digital-first programming.
LATV, a minority-owned network, is in a unique position, given
its broadcasting trajectory and state-of-the-art production
facilities, to offer clients a true cross-platform solution. "Our
value proposition is simple: unmatched efficiencies, unparalleled
expertise with the bilingual Latinx audience, and leading with an
in-culture first content strategy," said Andres Rincon, Vice President of Sales and
Strategic Partnerships. LATV's new content lineup will hinge on
creating inclusive programming that speaks to the experiences of
Latinx Millennials in the U.S.
The 2019 programming slate will include:
- Esa Soy Yo
tackling the insecurities that Latinas face in society.
- My Queer Story empowers LGBTQ+ Latinx Millennials
to share their experiences.
- WYKA (What You Know About) is
a deep-dive into the unexpected contributions Latinos have made in
history.
- Check it Out is hosted by Humberto Guida, with celebrity guests and
comedians telling it like it is.
- Double Overtime is all about staying up-to-date
on stats, rumors and rivalries in sports.
Esa Soy Yo, My Queer
Story and WYKA are available now on LATV platforms,
including LATV's highest rated shows Get it
Girl, Glitterbomb and The Zoo, which
were all renewed with new seasons. Check it Out and
Double Overtime will launch in Summer and Fall 2019.
LATV Networks is already securing omni-channel, upfront
commitments, among them, Goya Foods. "With LATV's inclusion of
digital offerings, it was an easy decision to complement our
TV-linear efforts while maintaining Goya's efficiency
goals. We're excited to continue our long-standing partnership
with the network," said Odalys
Rodriguez from Goya Foods, Interamericas.
ABOUT LATV
LATV is the only remaining Latino-owned TV network in the
Hispanic television space. Its programming primarily targets
U.S.-born Latinos and the coveted bicultural, 18-34 Latinx
demographic, with content that features originally produced shows
in Los Angeles, as well as
licensed content that has never before been seen in the U.S. Brand
partners include MARS, Chase, McDonald's and Procter & Gamble
to name a few. For more information visit www.LATV.com.
Media Contact:
Sasha Quintana, for LATV
sasha@chatterrepublic.com
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SOURCE LATV