READING, Pa., Oct. 11, 2018 /PRNewswire/ -- Research
published by PharmaForce International (PFI) shows the average
number of oncology medical roles within the four regions of study:
The United States, Europe, Japan
and Latin America grew over the
prior year. This increase is part of a recent industry trend to
expand promotional efforts and customer satisfaction in a
challenging access environment. The Oncology Benchmarking reports
examine a cross-section of various companies within each region
(US, EU, Japan, LAM).
The US, profiling 33 companies, shows the most prevalent growth
in medical support personnel at a 17% increase. The reports among
European Countries – France,
Germany, Italy, Spain
and the U.K. each profile 14 companies. Altogether, Europe had a 13% increase in medical support
personnel since 2017.
Each Latin American Country – Argentina, Brazil, Colombia and Mexico profiles between 11 and 12 companies.
Overall, Latin America shows
approximately a 7% increase in the presence of medical personnel in
support of oncology/hematology. Japan, at a 6% increase, shows the lowest
amount of growth in the presence of medical support personnel,
which profiles 18 companies within the report.
Joyce Wedemeyer, Director of
Marketing and Sales at PharmaForce International, says many
companies are realizing the necessity of deploying field medical
personnel to share scientific data and certify effective use of
products. "It increases face time and ensures that product
features/benefits are being communicated in a peer-to-peer format,"
says Wedemeyer.
Additional industry trends across regions captured in these
reports include insight specific to:
- Expanded roles for Key Account Managers
- CAR-T therapy product launches
- Newly deployed field-based Marketing Managers
- Diagnostic Genetic Testing teams leveraged by pharmaceutical
companies
- Emerging biosimilar competitors
- Newly deployed Thought Leader Teams to engage Key Opinion
Leaders
- Commitment toward Health Economics Outcomes Research (HEOR)
field-based personnel
For more information on the report mentioned above, please
contact Joyce Wedemeyer at
Joyce.Wedemeyer@strategicreports.com or by phone at
610-370-2906.
PharmaForce International (PFI) is a competitive
intelligence firm with over two decades of experience in the
pharmaceutical and biotech industries. PFI has become the market
leader in commercial operations benchmarking and competitive
intelligence. The globally focused company employs market place
experts uniquely qualified to perform research required by clients
in most major pharmaceutical markets around the world.
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SOURCE PharmaForce International