DALTON, Ga., Oct. 5, 2017 /PRNewswire/ -- Shaw Floors, a
leading floorcovering manufacturer, announced today its 2018 Color
of the Year: Gold Rush (shawfloors.com/goldrush). The warm neutral
celebrates the return of gold to the home after grays and other
cool palettes have owned the design spotlight for years.
"Gold Rush speaks to the past: familiar, comforting, peaceful.
Yet when used in unexpected ways, Gold Rush manages to feel new and
modern," said Debbie Houston,
creative director at Shaw Floors. "There's a yearning for warmer
hues and we see that coming to life as touches of gold and brass
accents return in popularity. Gold Rush brings energy to a room,
creating a range of emotions from warmth to excitement, from
serious to playful."
The Color, Style and Design Team at Shaw Floors, which tracks
trends year-round through global expeditions and continuous
research, noted how small dashes of warmth can refresh a room and
create a whole new look. Equally, when Gold Rush is used as the
dominant color, it highlights rich texture and creates an elegant
stamp of personal style.
Watch Now: Shaw Floors Reveals 2018 Color of the Year
This marks the fifth year that the floorcovering leader has
announced a Color of the Year. Previous years' colors were Lush
(2017), White Hot (2016), Lady in Grey (2015) and English Royal
Navy (2014). Houston said the colors Shaw Floors has selected build
on one another and layer together nicely in the home.
"Gold Rush pairs beautifully with navy – as a glamorous pop –
and lush green – as an elegant punctuation. Irresistible against
white, Gold Rush also complements cool grays," Houston said.
Shaw Floors is the manufacturer behind many of the flooring
industry's breakthrough flooring innovations including waterproof
carpet backing LifeGuard, waterproof enhanced luxury vinyl planks
Floorté and water-resistant laminate Repel and EPIC Plus. Learn
more about Shaw Floors Color of the Year by following on social
media at Facebook and Instagram.
About Shaw Industries
Shaw Industries Group, Inc. offers a diverse portfolio of
carpet, resilient, hardwood, tile & stone, and laminate
flooring products, synthetic turf and other specialty items for
residential and commercial markets worldwide via its brands
Anderson, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw
Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens,
Tuftex, USFloors and more.
Headquartered in Dalton,
Georgia, Shaw is a wholly owned subsidiary of Berkshire
Hathaway, Inc. The company employs more than 20,000 associates with
offices; R&D, manufacturing, warehousing and distribution
locations; product showrooms; and/or salespeople throughout the
U.S., as well as Australia,
Belgium, Brazil, Canada, Chile, China,
France, India, Mexico, Singapore, United
Arab Emirates, and the United
Kingdom. For more information, visit http://shawinc.com.
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SOURCE Shaw Floors