Stored value account top-up through mobile phone billing

Boku, the global leader in carrier billing-based mobile payments, announces that its technology will now be offered by Optimal Payments Plc (LSE AIM: OPAY), a leading global online payment solutions provider. This will be offered through the NETELLER® service: a fast, simple, secure platform for businesses and individuals to move money online. NETELLER customers can now top-up their stored value accounts by charging the purchase amount for goods and services directly to their mobile phone bill.

As of today, Boku’s carrier billing top-up is available to any merchant that uses reloadable payment mechanisms to enable purchases through the NETELLER service or Net+® Card stored value offering. Customers will now be able to make purchases across the entire NETELLER merchant network. With no need to share any credit card or bank details in order to top-up an account, the new service provides both merchants and users with an added layer of security. This partnership gives NETELLER account holders the ability to make deposits in the UK, Denmark, Sweden and Switzerland, with more markets opening in the near future.

“NETELLER accountholders now have a frictionless method to deposit funds into their stored value accounts in seconds, using nothing more than their mobile phones,” said Jeremy Arnold, EMEA Senior Director for Boku. “We are excited to bring our carrier billing solution to NETELLER merchants and look forward to continuing our partnership with Optimal Payments as more markets come on board.”

“Our merchants have been requesting a carrier billing solution and the one offered by Boku is an ideal answer to a difficult problem,” said Lorenzo Pellegrino, executive vice president NETELLER, Optimal Payments. “It is simple and convenient for customers, and it opens up new markets of potential mobile phone users who were unable, or chose not to, top-up their accounts using other payment methods in the past.”

Boku’s e-money license, allows carrier billing to operate throughout Europe and the UK as a regulated, Financial Conduct Authority (FCA)-approved payment product. Boku is the only provider of its kind to receive an e-money license from the FCA, which makes it a unique carrier billing solution capable of providing regulated stored value account top-up functionality through mobile phone invoicing.

About Optimal Payments Plc

Optimal Payments is a global provider of online payment solutions, trusted by businesses and consumers in over 200 countries and territories to move and manage billions of dollars each year. Merchants use the NETBANX® platform and services to simplify how they accept credit and debit card, direct-from-bank, and alternative and local payments; and the NETELLER® service to increase revenues and capture new customers. Consumers use the multilingual and multicurrency NETELLER and Net+® Card stored-value offering to make secure and convenient payments. In addition, Optimal Payments Card Services, another division of Optimal Payments, provides innovative prepaid products and services to merchants. Optimal Payments Plc is quoted on the London Stock Exchange’s AIM market, with a ticker symbol of OPAY. Subsidiary company Optimal Payments Ltd is authorized and regulated as an e-money issuer by the UK’s Financial Conduct Authority (FRN: 900015).

For more information on Optimal Payments visit www.optimalpayments.com or subscribe at http://www.optimalpayments.com/media/email-alerts or Twitter.

About Boku:

Boku, the leading carrier billing mobile payments company, brings bank-grade payments technology and mobile users together, creating a trusted, accessible platform for consumers, merchants, and carriers alike. Based in San Francisco with offices in Europe, Latin America, and Asia, Boku reaches 4 billion consumers worldwide across 67 different countries and more than 250 operators. Boku partners with global merchants including Facebook, Google, Sony, and Electronic Arts. Leading Silicon Valley entrepreneurs and venture capitalists fund Boku including Andreessen Horowitz, Benchmark Capital, DAG Ventures, Index Ventures, Khosla Ventures, and NEA.

For more information visit: www.boku.com

Media Contact:For Boku, Inc. in the United StatesKevin Brown, +1 512-917-8744kevin@drsmedia.comorFor further information on Optimal Payments please contact:Media Contacts – Canada:Zenergy CommunicationsErin Cudmore, +1 416-591-5461opay@zenergycom.comorMedia Contacts – United Kingdom:Tavistock CommunicationsAndrew Dunn/Simon Fluendy, +44 20 7920 3150optimal@tavistock.co.uk

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