Experian Completes Acquisition of Tapad
November 19 2020 - 11:57AM
Dow Jones News
By Stephen Nakrosis
Experian PLC on Thursday said it completed the acquisition of
Tapad, saying the acquisition will allow it "to help marketers
create a more relevant experience for consumers, while continuing
to protect consumer privacy."
Experian said "Tapad provides cross-device data, digital linking
and distribution capabilities, which will complement Experian's
leading offline identity and marketing data assets."
Experian also said it will pay around $280 million in cash to
acquire 100% of Tapad from Telenor, adding Tapad will be included
within Experian's North America Data segment.
Global information services company Experian provides consumer
and business credit reporting and marketing services.
Write to Stephen Nakrosis at stephen.nakrosis@wsj.com
(END) Dow Jones Newswires
November 19, 2020 11:42 ET (16:42 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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