OSLO, Norway, Nov. 23, 2021
/PRNewswire/ -- LINK Mobility (LINK)
announces integration into Emarsys' omnichannel customer
engagement platform as an approved SMS aggregator.
Today, LINK, a leading global Communications
Platform as a Service (CPaaS) provider, announce
its new relationship with
Emarsys, an SAP company that empowers digital
marketing leaders and business owners with the only omnichannel
customer engagement platform built to accelerate business
outcomes. Emarsys is the platform of choice for over
1,650 customers globally, delivering predictable,
profitable outcomes
that customers demand with highly personalized
omnichannel experiences.
As an approved and integrated native SMS aggregator within the
Emarsys platform, LINK enables both mobile terminated and mobile
originated SMS messages within all the SMS modules of the
platform. Within the platform, ad-hoc batch SMS
campaigns are launched quickly and easily via one simple
interface, with recurring and on-event transactional SMS
messages being sent via Automation Center programs in a
multichannel approach. Customers can benefit from
out-of-the-box Emarsys features, like unsubscribe
URLs, and inbound message keywords. The Emarsys
platform, in combination with LINK's expertise and experience in
providing omnichannel solutions, allows Emarsys customers to focus
on scalable, personalized interactions
with their customers.
"We are delighted with our integration within the Emarsys
platform as a native SMS aggregator. All Emarsys
customers can benefit from LINK's quality SMS services
throughout the platform, allowing them to launch batch SMS
campaigns or add transactional messages to existing
Automation Center programs. We will continue
to work with Emarsys to revolutionize the customer journey." –
Fredrik Nyman, Chief Commercial
Officer for LINK Mobility Group
Kris Dimitroff, Global Head of
Technology Partnerships at Emarsys said, "We have worked with
Link Mobility on a commercial level for several years, to
expand our
collective footprint in the Nordics and
globally. Now that our SMS integration is
operational, we can drive predictable,
profitable customer engagement results for our
increasingly large cohort of brands using
SMS."
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