DALLAS, TX announced today it has shipped over 5,600 orders
resulting in excess of $112,000 in revenue and gross margins of
$56,000. The total current monthly recurring orders total 8,142
resulting in $162,840 in revenue and $81,000 in gross margins.
The $112,000 in revenue represents a 2,115% increase over the
corresponding period last year and an increase of 392.83% in YTD
revenue over the corresponding period last year. Based on the
current recurring monthly orders the company has an annual run rate
that exceeds $1,954,080.
The monthly recurring orders are a result of the national
television advertising campaign introducing Pet Ecology Brand's
"Perfect Litter Alert" to the home delivery market. The
advertisement has run successfully on 14 different television
network channels nationally including: The Animal Planet, Discovery
Channel, The Food Network, Lifetime TV, Fine Living, Hallmark, E!
TV, HGTV, and Bravo.
After a long series of market tests intended to determine the
effectiveness of content of the advertising being used on TV and
Internet marketing, the company has come up with an advertising
plan which will ensure continuous growth of the home delivery
business and Pet Ecology's brand awareness.
The national advertising was conducted by the Company's former
Internet and home delivery licensee, Pet Ecology Direct, LLC. The
Internet and home delivery division is now wholly owned by Pet
Ecology Brands, Inc. The company recently struck a deal to merge
the direct business back into the core company.
"We expect orders to continue to increase as we fine tune the
message and delivery through analyzing our analytical web data from
the media buys. These results are a key part of our core effort to
build shareholder value that they have long awaited and deserve,"
stated CFO Bob Salluzzo.
RECENT NEWS:
Pet Ecology Brands Perfect Litter Wins SPCA's 2008 Best of the
Best Award for Excellence in Cat Litter
Pet Ecology Brands, Inc. (PINKSHEETS: PECD), a company committed
to technologically advanced pet care products that meet today's
lifestyle and environmental needs, has won the prestigious Best of
the Best Award from SPCA International (Society for the Prevention
of Cruelty To Animals -- http://www.spca.com/best/ for the
company's Perfect Litter Alert(TM).
Pet Ecology to File Patent Infringement Lawsuit
Pet Ecology Brands, Inc. (PINKSHEETS: PECD) announced today it
has retained the BALL LAW FIRM, LLP, Los Angeles, CA, and that it
intends to protect its patent from being infringed on by
competitors that are selling its patented products to retailers
including Target Corp. and Wal-Mart Stores.
About: Pet Ecology Brands, Inc. www.PetEcology.com,
www.PerfectLitter.com
Pet Ecology Brands, Inc. has developed a revolutionary patented
cat litter that destroys urine odor, clumps, and is earth-friendly.
The litter is ultra-lightweight and convenient to use (3 lbs works
like 21 lbs of clay/sand-based products), it is 100% flushable and
safe for sewer and septic tank systems. Most importantly, it is
completely safe for cats and our environment, and does not contain
any sodium bentonite, as used in many competing brands. The design
helps to protect the landfills, and yet does everything that clay
litters do... and more. It has the ability to help indicate certain
diseases commonly occurring in cats. The technique used is similar
to that found in Merck's Veterinarian Manual. However, this litter
not only warns of possible illness, but may also help indicate how
far along the illness may be by the color the litter changes to,
thereby providing the pet owner significant additional benefits and
an early warning system concerning the cat's health.
Pet Ecology's K-9 Fat Free Dog Treats(TM) are the first fat free
treats on the market that meet the standards of the U.S. Department
of Agriculture, and offer dog owners an effective means to provide
their pets with a non-fat tasty treat. They are also cholesterol
free and sodium free. According to U.S. News & World Report,
"The number one health problem for dogs is obesity." Today, dogs
are fed fat rich food and treats, and often get significantly less
exercise than required to maintain an ideal weight and healthy
condition. Overweight dogs are more prone to serious injury,
skeletal stress, and the same complications that people experience
with significant weight gain via fat rich diets, ranging from heart
and lung problems, to skin and kidney diseases, to circulatory and
immune system issues. Vit-A-Dog Fat Free Treats (soon to be
available) are enriched with vitamins D & E, and will be
available in chicken, beef and liver flavors.
Other products Pet Ecology Brands, Inc. plans to launch include
the first fat free cat treat, a low sodium and low fat microwavable
gourmet cat dinner; and two cat litter product line extensions to
help indicate feline pregnancy and diabetes.
Safe Harbor Statements about the Company's future expectations
and all other statements in this press release other than
historical facts, are 'forward-looking statements' within the
meaning of Section 27A of the Securities Act of 1933, Section 21E
of the Securities Exchange Act of 1934, and as that term is defined
in the Private Securities Litigation Reform Act of 1995. The
Company intends that such forward-looking statements be subject to
the safe harbors created thereby. The above information contains
information relating to the Company that is based on the beliefs of
the Company and/or its management as well as assumptions made by
and information currently available to the Company or its
management. When used in this document, the words 'anticipate,'
'estimate,' 'expect,' 'intend,' 'plans,' 'projects,' and similar
expressions, as they relate to the Company or its management, are
intended to identify forward-looking statements. Such statements
reflect the current view of the Company regarding future events and
are subject to certain risks, uncertainties and assumptions,
including the risks and uncertainties noted. Should one or more of
these risks or uncertainties materialize, or should underlying
assumptions prove to be incorrect, actual results may vary
materially from those described herein as anticipated, believed,
estimated, expected, intended or projected. In each instance,
forward-looking information should be considered in light of the
accompanying meaningful cautionary statements herein. Factors that
could cause results to differ include, but are not limited to,
successful performance of internal plans, the impact of competitive
services and pricing and general economic risks and
uncertainties.
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Contact: Contact: Public Relations release@HyperGlobalBuzz.com
Pet Ecology Brands, Inc. http://www.petecology.com
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