TORONTO, Jan. 17, 2022 /CNW/ - Scotiabank introduces
Sleep Advisor by Scotia Advice+ – a series of
investment tools including a Sleep Advisor hotline and online Sleep
Advisor Hub on the Advice+ Centre, designed to help ease Canadians'
worries about their investments and help them get a better night's
sleep. The new tools arrive in time to combat Blue Monday, which
marks the lowest points of the year for many and when financial
stress makes for more sleepless nights.
A recent Scotiabank Worry Poll revealed that 3 out of 4
Canadians (75%) are spending, on average, 10 hours a week worrying
about their finances. The results also showed that this is
particularly impacting younger Canadians between the ages of 18-34,
who are worrying an average of 12 hours per week, compared to those
who are aged 55+ who worry just 6 hours per week.
"We've all been there – it's 2 am
and you're staring at the ceiling, worrying whether you're
investing enough for your future. Knowing that Canadians, and
especially younger Canadians, are losing sleep over their
investments is concerning, and that's why we created the Scotiabank
Sleep Advisor tools so Canadians can rest easy knowing Scotia
Advisors have their backs," said D'Arcy
McDonald, Senior Vice President, Payments and Unsecured
Lending at Scotiabank. "We know that when Canadians work with an
advisor they are less likely to worry about their finances. Even
that initial consultation can be indispensable in helping them have
that worry-free sleep."
The new Sleep Advisor tools by Scotiabank Advice+ include:
- Sleep Hotline: Canadians shouldn't lose sleep over their
investments, so we created the hotline 1-833-SLE-EEEP to support
their financial peace of mind and help them sleep better. During
the day, they can call to receive banking advice on the phone or
book an appointment with a Scotia Advisor for a tailored Advice+
Plan. The hotline is also filled with a few surprises to make the
experience less stressful, including unique daytime and nighttime
meditations. At night, customers can book an appointment to get
advice or listen to a guided meditation if what they really need is
something to soothe their financial worries and help them get to
sleep.
- Sleep Advisor Hub: Whether it is a question about
RRSPs, TFSAs, mutual funds, GICs, or other investment options,
Canadians can search the updated Advice+ Centre on Scotiabank.com,
where the articles and FAQs have been reorganized based on a
customer's life stage, so it is easier to find the investment
advice that is most relevant to them.
A recent survey by Scotiabank found that the majority of
Canadians said they have basic or average investment knowledge
(64%) and just over half (56%) can confidently explain the
difference between a Registered Savings Plan (RSP) and Tax-Free
Savings Account (TFSA) to their friends.
Regionally, residents of Alberta (21%) are more likely to describe
their investment knowledge as exceptional or proficient, in
comparison to residents of Quebec
(9%) and the Atlantic provinces (6%).
31% of Canadians aged 18-34 say thinking about how much they
will need for retirement keeps them up at night.
36% of Canadians said that they are hesitant to invest right now
due to the rising cases of Omicron variant.
The top questions keeping Canadians up at night are how much
they'll need for retirement (21%), how do they grow their
investments (17%) and where do they start (11%).
Scotiabank's Sleep Advisor tools can help customers on a wide
range of financial issues, across three main areas:
- Getting started – Simple step-by-step guides to
financial planning, investing, budgeting and more
- Planning for life – Finding the right financial
advice for what is happening in your life today, such as
retirement, becoming parents, or starting a business
- Banking 101 – Learning more about common banking
tasks and products from Scotia's finance experts
Methodology
These findings were gleaned from two recently conducted national
surveys conducted by Maru Public Opinion– one of 1,510
(October 12-13, 2021) and the other
of 1,513 (January 7, 2022) randomly
selected Canadian adults. The results have been weighted by
education, age, gender and region (and in Quebec, language) to match the population,
according to Census data. Discrepancies in or between totals are
due to rounding. Detailed findings can be found at Canadian Public
Opinion Polls | Maru Group
About Scotiabank
Scotiabank is a leading bank in the Americas. Guided by our
purpose: "for every future", we help our customers, their families
and their communities achieve success through a broad range of
advice, products, and services, including personal and commercial
banking, wealth management and private banking, corporate and
investment banking, and capital markets. With a team of
approximately 90,000 employees and assets of approximately
$1.2 trillion (as of October 31, 2021), Scotiabank trades on the
Toronto Stock Exchange (TSX: BNS) and New York Stock Exchange
(NYSE: BNS). For more information, please visit
http://www.scotiabank.com and follow us on Twitter
@ScotiabankViews.
SOURCE Scotiabank