LOUISVILLE, Ky., Jan. 7, 2021 /PRNewswire/ -- Today, Kentucky
Fried Chicken®, purveyor of the world's most famous fried chicken,
kicked off 2021 with the introduction of its best chicken sandwich
ever. The new KFC Chicken Sandwich is available in select markets
starting today and will be available seven days a week in all 4,000
KFC restaurants in the U.S. by the end of February.
The new KFC Chicken Sandwich is expected to delight the most
discerning of chicken sandwich connoisseurs in every way – from the
quarter-pound, all-white meat, double-breaded, Extra Crispy™
chicken breast filet, to its freshly-toasted buttery brioche bun,
crispier, thicker pickles, and the perfect amount of the Colonel's
real mayo or spicy sauce. Each sandwich is made when
ordered, so it is served piping hot every time. Fried chicken fans
have never tasted a sandwich like this before.
"We tested the new KFC Chicken Sandwich in Orlando last spring, and we nearly doubled our
sales expectations, so we knew that we had a winner," said
Andrea Zahumensky, chief marketing
officer, KFC U.S. "Many customers hadn't considered KFC as a part
of the chicken sandwich conversation, but anyone who tastes this
sandwich will know, without a doubt, that we're playing to
win."
The KFC food innovation team painstakingly tested each
ingredient for the new sandwich to find the winning combination
that perfectly complements KFC's world-famous fried chicken. They
tested pickles with eight variations of thickness and they
collaborated with six different bakeries on more than ten recipes
in order to find the right bun to hug the new the quarter-pound,
all white meat, double-breaded, Extra Crispy chicken breast
filet in just the right way.
The carefully crafted combination had one Orlando customer calling it "a life
changer*" during the new sandwich's initial test last
spring.
As the new KFC Chicken Sandwich makes its way into KFC's 4,000
restaurants across the country, eager fans can keep an eye on
KFC.com/findthesandwich to find out when the sandwich arrives at
their local KFC. The site will update daily to highlight which
restaurants are now serving the sandwich. Fans can also sign up to
be notified via email so they can be among the first to try KFC's
best chicken sandwich ever when it arrives in their area.
Customers will have a variety of options to choose from when
purchasing the new KFC Chicken Sandwich, including:
- KFC Chicken Sandwich à la carte for $3.99
- KFC Chicken Sandwich combo meal, which includes KFC Secret
Recipe Fries and medium drink, for $6.99
(Prices and participation may
vary. Tax extra.)
The new KFC Chicken Sandwich is the latest menu introduction as
part of the brand's food innovation strategy. KFC has a long
history of testing craveable menu items and evaluating customer
feedback, in a continued commitment to understanding consumer
tastes and preferences. Last year, KFC launched its new Secret
Recipes Fries nationwide.
Flavored with a unique blend of secret seasonings, Secret Recipe
Fries have a signature KFC taste as distinct as KFC's renowned 11
herbs and spices and pair perfectly with KFC Extra Crispy Tenders
and the New KFC Chicken Sandwich. Secret Recipe Fries quickly have
become KFC's best-selling side item.
*Results may vary. KFC does not guarantee a life-changing
experience.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most
popular chicken restaurant chain. KFC specializes in Original
Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™
Tenders, Hot Wings®, KFC Famous Bowls®, Pot Pies, freshly hand
prepared chicken sandwiches, biscuits and homestyle side
items. There are more than 24,000 KFC restaurants
in over 145 countries and territories around the
world. KFC Corporation is a subsidiary of Yum! Brands,
Inc., Louisville, Ky. (NYSE: YUM). For more information,
visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/kfc),
Twitter (www.twitter.com/kfc) and Instagram
(www.instagram.com/KFC).
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SOURCE KFC