NEW YORK, Nov. 25, 2016 /PRNewswire/ -- With the holiday
shopping season now in full swing, Verizon Enterprise Solutions'
third annual Verizon Retail Index provides key insights into
consumer ecommerce traffic on Thanksgiving
Day. Today's report – Thanksgiving Day: big meals and big
deals! - is now available in Verizon's Media Center.
"High consumer confidence paired with attractive Black Friday
specials have created an irresistible combo for shoppers," said
Michele Dupré, group vice president for retail, distribution and
hospitality with Verizon Enterprise Solutions. "The challenge in
the fierce race for wallet share will be to double down and create
a perception of value that will entice new customers while
rewarding loyal customers."
The Verizon Retail Index tracks ecommerce traffic across
Verizon's broadband networks to the top 25 U.S.-based online
retailers as identified by eMarketer based on annual revenue.
The Index monitors network traffic throughout the holiday shopping
season, including during signature events such as Black Friday and
Cyber Monday.
The next edition of the 2016 Verizon Retail Index will capture
digital shopping activity from Black Friday and will be released on
Saturday, November 26 by 1pm Eastern time. Findings from the Index will be
released throughout the season with an emphasis on key dates, such
as final shipping deadlines, which historically have motivated
consumers to shop. The complete list of report publication dates
includes:
- Monday, November 21 – Initial
report capturing data from the preceding weekend;
- Friday, November 25 –
Thanksgiving report;
- Saturday, November 26 – Black
Friday report;
- Monday, November 28 –
Thanksgiving weekend report;
- Tuesday, November 29 – Cyber
Monday report;
- Monday, December 5 – First week
of December report;
- Monday, December 12 – Second week
of December report;
- Monday, December 19 – Third week
of December report;
- Tuesday, December 27 – Final week
before Christmas report, including final shipping deadlines, Super
Saturday and Christmas;
- Tuesday, January 3, 2017 – Post
New Year's weekend report; and
- Thursday, January 5, 2017 –
Wrap-up report.
Contact Maria Montenegro at
maria.montenegro@verizon.com to speak with Michele Dupré or for
additional information.
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in
New York City, has a diverse
workforce of 162,000 and generated nearly $132 billion in 2015 revenues. Verizon operates
America's most reliable wireless network, with 113.7 million retail
connections nationwide. The company also provides communications
and entertainment services over mobile broadband and the nation's
premier all-fiber network, and delivers integrated business
solutions to customers worldwide.
VERIZON'S ONLINE NEWS CENTER: News releases, feature stories,
executive biographies and media contacts are available at Verizon's
online News Center at www.verizon.com/news/. News releases are also
available through an RSS feed. To subscribe, visit
www.verizon.com/about/rss-feeds/.
Media contact:
Maria Montenegro
571.926.4170
maria.montenegro@verizon.com
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SOURCE Verizon