AUSTIN, Texas, May 12, 2021 /PRNewswire/ -- To help
marketers better understand advertising performance in video games,
Oracle today announced the world's first ad measurement technology
for 3D in-game environments. The latest updates to Oracle
Advertising and Customer Experience (CX) include impressions
delivery and General Invalid Traffic (GIVT) measurement for PC,
mobile, and web-based gaming environments in Oracle Moat
Measurement.
"As the gaming industry continues to grow and become a key area
of investment for advertisers, it's crucial that advertisers can
measure whether an ad was served to a human and detect any
fraudulent ad activity inside games," said Derek Wise, Chief Product Officer, Oracle
Advertising. "Today's industry-first announcement represents an
important step forward in understanding ad performance in 3D
in-game environments. We're proud to be able to equip advertisers
with the confidence and tools they need to make more informed
buying decisions to reach these highly engaged audiences."
In-game ad revenue is expected to hit $56
billion in 2024, according to recent data from Omdia.
Advertisers can engage new audiences with this fast-growing
channel, but it can also be a target for advertising fraud. Working
with leading in-game advertising platforms Anzu, Bidstack,
Adverty, and Frameplay, Oracle Moat enables advertisers to
effectively measure impressions and GIVT to determine whether an ad
was served to a human and to avoid ad spend on invalid traffic or
fraudulent activity. By measuring impressions and GIVT, advertisers
can make more informed decisions around their investments and
better protect ad spend.
Oracle Moat, part of Oracle Advertising, helps brands, agencies,
publishers, and platforms solve their biggest media measurement
challenges across digital and TV. The measurement suite includes
solutions for ad verification, attention, brand safety, advertising
effectiveness, and cross-platform reach and frequency.
Learn more and see demos at our Innovation Showcase
here.
About Oracle
Oracle offers suites of
integrated applications plus secure, autonomous infrastructure in
the Oracle Cloud. For more information about Oracle (NYSE:
ORCL), please visit us at oracle.com.
Trademarks
Oracle, Java, and MySQL are registered
trademarks of Oracle Corporation.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/oracle-launches-worlds-first-ad-measurement-technology-for-3d-in-game-environments-301289258.html
SOURCE Oracle