SINGAPORE, Dec. 2, 2020 /PRNewswire/ -- Wrapping the
regional festival across six regions; Australia/New
Zealand, Greater China,
Japan and Korea, South Asia and Southeast Asia, Campaign Asia concluded their
highly anticipated and well-respected Agency of the Year
announcements on December 2,
2020.
In an extraordinary year underpinned by the current of
uncertainty, TBWA finishes 2020 as Campaign Asia Pacific Creative
and Digital Network of the Year.
TBWAAsia Pacific won 31 Agency of the Year titles
including regional recognitions across Southeast Asia and Greater China for Integrated, Creative,
Digital and Production. The Collective's leadership was also
recognized with six People Achievement Awards across the
region.
Said Sean Donovan, president
TBWAAsia: "I couldn't be prouder of our leaders and our
teams across the region. This recognition, coupled with the recent
Campaign Brief Asia #1 Creative Network of the Year ranking,
exemplifies their efforts over the past year. It really is a
fitting acknowledgement of the results they have delivered and the
value they have created for our client partners in this
extraordinary year.
"And all of this success can be attributed in no small part to
the humanity, compassion and empathy our leaders have showed
throughout 2020. They are an outstanding team of people."
Added Troy Ruhanen, CEO,
TBWAWorldwide: "This would be an outstanding accomplishment in
any year, but to be named creative and digital network of the year
in 2020 says everything about the exceptional people who make up
our Asia collective. Up against
considerable headwinds they continued to innovate in how they work,
in pushing the boundaries of our creative product, and in helping
our clients successfully navigate business and human challenges.
Their success is a testament to the power of a creative collective,
and of course to Disruption®."
In addition to the Asia Pacific Network titles, TBWA's
impressive combined performance across Southeast Asia saw the Collective pick up two
additional regional titles; Southeast Asia Creative Agency of the
Year, and Southeast Asia Digital Agency of the Year, while
TBWASingapore was named Southeast Asia Integrated Agency of the
Year.
TBWAVietnam was named Vietnam's
Creative and Digital Agency of the Year – GOLD, while TCP-TBWA
Indonesia, TBWASantiago Mangada Puno (Philippines) and TBWASingapore picked up
Creative Agency of the Year in their respective markets with
SILVER, and TBWAMalaysia and TBWAThailand were named Creative
Agency of the Year securing BRONZE.
TBWAThailand was named Thailand's Digital Agency of the Year –
SILVER, while TBWASingapore was named Singapore's Digital Agency of the Year –
BRONZE.
TBWASingapore was also named Best Culture Agency of the Year –
SILVER and Best Talent Development Programme – SILVER.
In Japan and Korea, for the
10th time, TBWAHakuhodo was named Japan's Creative Agency of the Year – GOLD.
The agency secured two additional GOLD awards for Best Culture and
Best Brand Partnership with Nissan, while chief operating officer,
Chris Iki was named Agency Head of
the 2nd time.
TBWAKorea received two regional nods, awarded JapanKorea
Integrated Agency of the Year – SILVER, and Consultancy of
the Year – SILVER. In addition to these titles, TBWAKorea was named
Media Agency of the Year – SILVER, and Creative Agency of the Year
– BRONZE.
In Greater China, TBWAGreater
China was named Integrated Agency of the Year – GOLD, Greater China
Production Agency of the Year – GOLD, and Best Culture Agency of
the Year – SILVER. While TBWAHong Kong was named Creative Agency of
the Year – GOLD, Digital Agency of the Year – GOLD, and TBWAChina
was named Digital Agency of the Year – BRONZE.
In South Asia, TBWASri Lanka
picked up SILVER for Creative Agency of the Year (no GOLD was
awarded) while TBWAIndia, operating under the world's largest
lockdown of well over 200 days was shortlisted in the Creative
Agency of the Year category.
In Australia/New Zealand, TBWAEleven was named PR Agency of
the Year – SILVER (no GOLD was awarded). This is the fourth PR
Agency of the Year title Eleven Australia has won throughout
2020.
In total the TBWA won 31 Agency of the Year titles; Asia Pacific
Creative Network of the Year, Asia Pacific Digital Network of the
Year, Southeast Asia Creative Agency of the Year, Southeast Asia
Digital Agency of the Year, plus 10 GOLD, 12 SILVER and 5 BRONZE
Agency awards.
TBWA also excelled in People Achievement recognition securing
six titles:
- Agency Head of the Year – Chris
Iki, TBWAHakuhodo
- Account Person of the Year – Sayaka
Ohno, TBWAHakuhodo
- StrategicBrand Planner of the Year - Patrycja Sojka, TBWAHakuhodo
- Creative Person of the Year - Masaya
Asai, TBWAHakuhodo
- South Asia Young Achiever of the Year Award - Shayan Gershon,
- Marketing Communications Team of the Year
About TBWAWorldwide
TBWA is The Disruption® Company: the cultural engine for 21st
century business. Named one of the World's Most Innovative
Companies by Fast Company, we create disruptive ideas that locate
and involve brands in culture, giving them a larger share of the
future. Our collective has 11,300 creative minds across 275 offices
in 95 countries and also includes brands such as Auditoire, Digital
Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®,
TBWAMedia Arts Lab, TBWAWorldHealth and TRO. Global clients include
adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan
and Singapore Airlines. Follow us on Twitter, LinkedIn and
Instagram, and like us on Facebook. TBWA is part of Omnicom Group
(NYSE: OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE:
OMC) (www.omnicomgroup.com) is a leading global marketing and
corporate communications company. Omnicom's branded networks and
numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100
countries.
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SOURCE TBWAWorldwide