NEW YORK, Oct. 30, 2020 /PRNewswire/ -- Marina
Maher Communications (MMC) announced today the appointment of four
senior leaders within their growing Digital Innovation practice of
30+ influencer, social media & analytics and partnership
experts who are committed to reshaping the next generation of
digitally-led communications. Saveira Singh joins as Executive
Director, Digital Innovation and Storytelling; Mike Schaffer joins as Group SVP, Corporate
Digital Innovation; Jo Madnani joins
as VP, Digital Health and Carolina
Ortiz joins as VP, Consumer Digital and Influencer
Marketing.
"In today's world, it's table stakes to think digital-first,"
notes Rema Vasan, Chief Innovation
Officer. "The real question is what impactful communications in a
digital-first world will look like in one year, two years, and
beyond. The answer to that is talent like Saveira, Mike, Jo and
Carolina who have a legacy of developing industry-leading
capabilities and award-winning work that's consistently ahead of
the curve. We're thrilled to be infusing our digital innovation
practice with this incredible group of powerhouse talent who have
chosen to find a home at MMC."
- A PRWeek 40 Under 40 award recipient, Saveira Singh,
Executive Director, Digital Innovation and Storytelling, joins
MMC with 20+ years of integrated experience across advertising,
digital, social strategy and analytics married with a strong track
record of tying influence to business impact. She previously served
as SVP at MSL, where she launched the Digital Strategy practice and
elevated brand storytelling across several brands, including
Pampers, Always, Bounty, Smuckers and Invisalign. In addition, she
launched innovations such as a model that assesses the impact of
influence across search, social, eComm, media and predictive risk
assessment/ingredient transparency analysis. An early adopter of
data science, social analytics and performance optimizations, Singh
will serve as a senior digital partner to the agency's Fortune 200
clients. She will spearhead digitally-led campaigns, as well as
content and innovations, by driving breakthrough thinking on
platforms and technologies with relevant trends and insights.
- An industry trailblazer, Mike
Schaffer, Group SVP, Corporate Digital Innovation, comes
to MMC with an extraordinary track record of shaping the future of
digital communications and marketing for clients across sectors and
regulated industries. His visionary outlook has driven forward
multiple breakthrough innovations across corporate reputation,
executive positioning, employee experience and talent acquisition.
Most recently, he developed a CommsTech offering that addresses
business challenges through the application of technology designed
to increase effectiveness, boost efficiency, and measure internal
and external communications against business goals. Schaffer has a
strong legacy of leading innovation at the intersection of
corporate communications and digital strategy, including the past
seven years at Edelman as SVP, Digital + Corporate, where he
spearheaded key digital initiatives for CVS Health, GSK, Pfizer, HP
and Microsoft.
- Award-winning advertising and digital healthcare communications
specialist Jo Madnani, VP,
Digital Health, has 15+ years of integrated experience working
with global brands and healthcare companies such as Novartis and
Eisai. Balancing strategic and creative expertise, Madnani has
consistently applied entrepreneurial growth-driving strategies to
drive impact in an ever-changing technological landscape. At MMC,
she will leverage her deep expertise in social strategy and
integrated marketing to develop, drive and execute results-driven
digital communications strategy for the agency's healthcare
clients.
- Influencer marketing and social media veteran Carolina Ortiz, VP Consumer Digital and
Influencer Marketing, brings to MMC over a decade of
experience, fueled by an outstanding track record for breaking the
mold with unexpected social media integrations, end-to-end
influencer marketing programs, as well as paid, owned and earned
digital channel distribution. With an impressive track record of
establishing business-driving social strategy for CPG brands such
as Nivea, Eucerin and Dior Cosmetics & Fragrances, Ortiz will
drive forward impactful digitally-led programming for the agency's
Fortune 200 consumer clients.
About Marina Maher Communications (MMC)
Marina Maher
Communications is an integrated marketing and communications
agency, encompassing MMC and RXMOSAIC. The firm was built by
strategic innovators who leverage the power of influence to grow
and protect brands. We are a collaborative group of creatives with
a bias toward action and a passion for client service that fuels us
forward. Our data and tech stack unlock deep audience understanding
and is combined with our unique ability to leverage culture,
thereby creating powerful communications solutions that drive
business results. Digitally driven, we are ahead of the curve in
defining the next generation of communications, making MMC one of
the most recognized and sought-after communications agencies across
consumer, corporate and healthcare.
To learn more, please visit: HelloMMC.com. MMC is a part of the
Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public
Relations Group is a global collective of three of the top global
public relations agencies worldwide and specialist agencies in
areas including public affairs, marketing to women, global health
strategy and corporate social responsibility. It encompasses more
than 6,300 public relations professionals in more than 370 offices
worldwide who provide their expertise to companies, government
agencies, NGOs and nonprofits across a wide range of industries.
Omnicom Public Relations Group delivers for clients through a
relentless focus on talent, continuous pursuit of innovation and a
culture steeped in collaboration. Omnicom Public Relations Group is
part of the DAS Group of Companies, a division of Omnicom Group
Inc. (NYSE: OMC) that includes more than 200 companies in a wide
range of marketing disciplines including advertising, public
relations, healthcare, customer relationship management, events,
promotional marketing, branding and research.
Media Contacts:
Ashley Makuh
amakuh@hellommc.com
212-485-1678
View original
content:http://www.prnewswire.com/news-releases/marina-maher-communications-strengthens-digital-innovation-practice-with-appointment-of-top-senior-talent-301163725.html
SOURCE Marina Maher Communications