ST. LOUIS, Oct. 29, 2020 /PRNewswire/ -- FleishmanHillard's
True MOSAIC practice today announced new regional appointments, in
addition to DE&IQ, a proprietary diagnostic tool created to
help organizations assess public perception of their DE&I
actions to better strengthen their positions and map meaningful
plans of action.
"This summer, many companies made bold statements about their
intentions to combat racial and social injustice. Now, stakeholders
want to see the substance and the action behind the words," said
Emily K. Graham (she/her),
FleishmanHillard's chief diversity and inclusion officer. "Everyone
wants to know if corporations meant what they said, and if they are
truly going to put their commitments into practice."
DE&IQ, built in collaboration with the firm's TRUE Global
Intelligence and Reputation Management practices, brings clarity
and focus to clients seeking to advance DE&I within their
organization and their communities. Reinforcing FleishmanHillard's
ambition to situate Diversity, Equity and Inclusion (DE&I) at
the center of business strategy and reputation, True MOSAIC
counselors lead clients through a three-phased approach during the
DE&IQ process:
- Discover. Assess the organization's current DE&I
communication goals, strategies, internal efforts and investments
to date, and benchmark against competitors.
- Diagnose. Rank the existing efforts based on the
diagnostic tool's five pillars of diversity, equity, inclusion,
accountability and advocacy to develop the DE&IQ perception
score.
- Download. Analyze the results and detail prescriptive
recommendations to raise the perception score and strengthen future
DE&I efforts.
"Authenticity is essential to engaging on DE&I and that
means that action is most impactful when it is rooted in a clear
point of view and grounded in an honest assessment of what has – or
has not – been done in the past on these issues," Graham added.
"DE&IQ will help clients meaningfully assess if their
diversity, equity and inclusion efforts are resonating so they can
authentically and confidently bring DE&I to the center of how
they operate."
True MOSAIC is also unveiling two additional offerings:
- TRUE Self x True MOSAIC. A simple five-step guide that
combines FleishmanHillard's best-in-class corporate positioning
methodology with the expert counsel of its dedicated DE&I
strategic counselors. The collaboration is designed to help clients
bring their most important stakeholders and decision makers
together in order to align how they want to engage on DE&I –
where they've been, how committed they are to their values and what
they do next.
- Diversity, Equity and Inclusion Decision Tree.
Responding to racial and social unrest requires a delicate balance
that is nuanced and individual to each organization. When
reputation is on the line, this process helps organizations know
when and how to engage on an issue and arrive at a place of action
and communication.
Supporting the new offerings, FleishmanHillard is announcing
five new regional leaders within the True MOSAIC practice:
- Leela Stake, senior vice
president and senior partner, global lead for FH4Inclusion,
Americas co-lead
- Adiya Mobley – senior vice
president, Americas co-lead
- Patricia Malay, senior vice
president and senior partner, Manila general manager, Asia Pacific lead
- Myrna van Pelt – senior vice
president and partner, EMEA lead
- Christina Peach – account
director, UK lead
True MOSAIC is FleishmanHillard's DE&I practice comprised of
a community of expert communications counselors whose diversity of
lived and professional experiences reflect the multi-dimensional
world we live in. The practice aims to transform DE&I into a
centerpiece for reputation, pushing and provoking dialogue on
topics that can sometimes be uncomfortable.
About FleishmanHillard
FleishmanHillard specializes in public relations, reputation
management, public affairs, brand marketing, digital strategy,
social engagement and content strategy. FleishmanHillard was named
2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North
America Large Agency of the Year; ICCO Network of the Year –
Americas 2017-2019; Agency of the Year at the 2017 and 2018 North
American Excellence Awards; 2018 Large Consultancy of the Year by
PRWeek UK; PR News' Best Places to Work in PR 2016-2018; Human
Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020;
PR Awards Asia 2017 Greater China Agency of the Year; and NAFE's
"Top Companies for Executive Women" 2010-2020. The firm's
award-winning work is widely heralded, including at the Cannes
International Festival of Creativity. FleishmanHillard is part of
Omnicom Public Relations Group, and has 80 offices in more than 30
countries, plus affiliates in 50 countries.
About Omnicom Public Relations Group
Omnicom Public
Relations Group is a global collective of three of the top
global public relations agencies worldwide and specialist agencies
in areas including public affairs, marketing to women, global
health strategy and corporate social responsibility. It encompasses
more than 6,300 public relations professionals in more than 370
offices worldwide who provide their expertise to companies,
government agencies, NGOs and nonprofits across a wide range of
industries. Omnicom Public Relations Group delivers for clients
through a relentless focus on talent, continuous pursuit of
innovation and a culture steeped in collaboration. Omnicom Public
Relations Group is part of the DAS Group of Companies, a division
of Omnicom Group Inc. (NYSE: OMC) that includes more than 200
companies in a wide range of marketing disciplines including
advertising, public relations, healthcare, customer relationship
management, events, promotional marketing, branding and
research.
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SOURCE FleishmanHillard Inc.