NewRez Accelerates the Digital Transformation of its Lending Experience in Collaboration with Salesforce
July 13 2020 - 8:00AM
Business Wire
NewRez will deploy Financial Services Cloud for
a 360-degree view of the homeowner and serve as Salesforce’s new
industry design advisor for its mortgage solutions
NewRez LLC (“NewRez”), a national mortgage lender and servicing
organization, and Salesforce (NYSE: CRM), the global leader in CRM,
today announced a strategic relationship focused on delivering a
consistent, connected experience for borrowers and homeowners
across NewRez’s mortgage lending and servicing business. In
addition, Salesforce has selected NewRez as a new industry design
advisor for its mortgage solutions platform.
Leveraging Salesforce’s Platform and CRM expertise, NewRez will
transform its lending experience by deploying Salesforce Financial
Services Cloud and Customer 360 to connect its loan origination,
servicing and marketing efforts. With a single view of the borrower
across every touchpoint, NewRez will be able to deliver
highly-differentiated, consistent and personalized experiences for
its loan applicants and homeowners.
NewRez’s new streamlined platform will also help the
organization increase sales efficiencies and employee productivity,
to drive sustainable, profitable growth. As a premier user of the
Mortgage Innovation for Financial Services Cloud and new industry
design advisor, NewRez will continue collaborating with Salesforce
to design, innovate and further enhance its digital mortgage and
lending solutions.
“NewRez is fully committed to providing our borrowers and
homeowners with quality products and services,” said Baron
Silverstein, President of NewRez. “We are excited to leverage
Salesforce’s knowledge and partner with Salesforce to connect the
whole NewRez platform and deliver a tailored and personalized
experience for every NewRez customer.”
“We are proud to power NewRez’s digital transformation as the
company evolves how it engages with homeowners and borrowers
throughout the lending process,” said Rob Seaman, Senior Vice
President, Product Management, Industry Cloud at Salesforce. “Last
October we launched our Mortgage Innovation for Financial Services
Cloud, expanding our commitment to the industry. NewRez’s expertise
and feedback will be critical to helping us develop new
capabilities for Financial Services Cloud and accelerate lending
innovation we deliver to customers.”
Customers can anticipate seeing these changes implemented on the
NewRez platform this winter.
About NewRez LLC
NewRez LLC (NewRez) is a leading nationwide mortgage lender and
servicer. As a lender, NewRez focuses on offering a breadth of
industry-leading products, supported by a loan process that blends
both human interaction and the benefits of technology into an
unparalleled customer experience. Founded in 2008 and licensed to
lend in 49 states, NewRez is headquartered in Fort Washington,
Pennsylvania and operates multiple lending channels, including
Correspondent Lending, Wholesale, Direct-to-Consumer, Retail, and a
network of joint venture partners. The servicing business operates
through NewRez’s servicing division, which consists of its
performing loan servicing division, NewRez Servicing, and its
special servicing division, Shellpoint Mortgage Servicing. NewRez
also has several affiliates that perform various services in the
mortgage and real estate industries. These include Avenue 365
Lender Services, LLC, a title agency, and E Street Appraisal
Management LLC, an appraisal management company. NewRez is a member
of the New Residential Investment Corp. family. More information is
available at www.newrez.com.
About Salesforce
Salesforce is the global leader in Customer Relationship
Management (CRM), bringing companies closer to their customers in
the digital age. Founded in 1999, Salesforce enables companies of
every size and industry to take advantage of powerful
technologies—cloud, mobile, social, internet of things, artificial
intelligence, voice and blockchain—to create a 360° view of their
customers. For more information about Salesforce (NYSE: CRM),
visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco, with offices in Europe and Asia, and
trades on the New York Stock Exchange under the ticker symbol
"CRM." For more information please visit
https://www.salesforce.com, or call 1-800-NO-SOFTWARE.
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version on businesswire.com: https://www.businesswire.com/news/home/20200713005026/en/
Lauren Darkes Lauren.Darkes@NewRez.com (o) 267-705-4692
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