SHANGHAI, Sept. 13, 2021 /PRNewswire/ -- CooTek (Cayman)
Inc. (NYSE: CTK) ("CooTek" or the "Company"), a global mobile
internet company, has achieved diversification of revenue and
enhancement in profitability through the innovations in mobile
gaming and original IP content, thanks to its improved digital
operation and product conversion. Under the strategy of
diversification, external expansion and innovation, the Company's
global content ecosystem has become increasingly rich and
robust.
Enriching IP Content Reserve, Creating More Opportunities for
Commercialization
Fengdu Novel, CooTek's online literature app, has developed a
solid foundation from its extensive IP content reserve, long-term
operation strategy and the diversification of literature genres. In
addition, Fengdu Novel has made several breakthroughs in its
business model; for instance, Fengdu Novel has created a
well-rounded distribution model for online literature, introducing
more external players into the ecosystem to further enhance the
profitability and influence of online literature business.
Through the traditional online literature channels, Fengdu Novel
aims to maximize its return by publishing authorized content to the
target audience on its platform. In the meantime, it strives to
promote its original content and cater to the user demands for
fragmented content consumption on social media channels. These
initiatives allow Fengdu Novel to fully unfold the value of novels
and extend their lifecycle to reach a larger user group.
Along with the development of original online literature, Fengdu
Novel is also well-prepared to launch its derivative IP contents.
In terms of audiobooks, Fengdu has been collaborating with industry
leaders such as Ximalaya (喜马拉雅) and Lanren Tingshu (懒人听书) to
expand the market for online literature audiobooks. A series of
Fengdu-published novels, such as Three-Thousand-Year-Old
Princess (世子妃三千岁), have also been authorized to be
adapted into TV dramas. In the future, Fengdu will continue to
expand its content ecosystem while focusing on product innovation
and new technology.
With the opening up of the IP value chain, the pathway to
profitability has become increasingly clear. The well-rounded and
bottom-up approach adopted by CooTek allows the Company to make the
growth of IP contents more comprehensive, while its constant
business innovation makes its growth more sustainable.
Mobile Games Business Ushers in A High Monetization
Period
As supported by its excellent front-end operational capability,
CooTek has continued to optimize the monetization capability of
mobile games business. The stellar performance of CooTek's hit
mobile games products has won universal recognition for the Company
from the upper stream suppliers and downstream game studios.
Moreover, the diversification of business models and the
commercialization capabilities have been greatly improved. By
integrating user traffic with the proprietary ad platform, CooTek
has become more flexible in converting traffic into profits.
Through strategic investment and cooperation, CooTek has built
several outstanding game development teams while forming a
full-service chain of game development, game operation and game
publishing. For example, after launching Catwalk Beauty, a
top-ranking game in more than 50 countries, CooTek's overseas game
studio Smillage has developed a number of hit games, all of which
have been widely followed and generating revenue with millions of
dollars on a monthly basis. For the second half of 2021, CooTek
expects a competitive product pipeline with more than 15 games in
the domestic market and more than 20 games in the overseas market
under the smooth combination of its internal development and
external cooperation.
At the same time, CooTek's enhanced profitability is also
reflected by its long-term exploration and optimization of the IAA
(In-App Advertisement) model. By integrating the various
monetization tools, the ad bidding mechanism and the distinctive
features of mobile games, CooTek is able to fully unleash the value
of user traffic.
About CooTek (Cayman) Inc.
CooTek is a mobile internet company with a global vision that
offers content-rich mobile applications, focusing on three
categories: online literature, scenario-based content apps and
mobile games. CooTek's mission is to empower everyone to enjoy
relevant content seamlessly. CooTek's user-centric and data-driven
approach has enabled it to release appealing products to capture
mobile internet users' ever-evolving content needs and helps it
rapidly attract targeted users.
For more information on CooTek, please
visit https://ir.cootek.com.
For investor enquiries, please contact:
CooTek (Cayman) Inc.
Mr. Robert Yi Cui
Email: ir@cootek.com
ICA Investor Relations (Asia) Limited
Mr. Kevin Yang
Phone: +86-21-8028-6033
E-mail: cootek@icaasia.com
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SOURCE CooTek (Cayman) Inc.