Blue Apron Joins How2Recycle® Label Program
March 25 2020 - 8:30AM
Business Wire
Blue Apron (NYSE: APRN) is proud to announce that it is the
first meal kit company to join the How2Recycle program, a respected
standardized labeling system that clearly communicates recycling
instructions to the public. Blue Apron partnered with How2Recycle
to make it easier for customers to recycle the materials used in
its packaging. The How2Recycle label includes clear and concise
information on how to prepare materials for recycling, its
classification, and guidance on accessibility, such as materials
likely to be accepted curbside or through store drop-off.
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Blue Apron Joins How2Recycle® Label
Program (Photo: Business Wire)
“Blue Apron is demonstrating encouraging leadership in the meal
kit space as they embark on a journey to provide accurate and
consistent on-package recycling instructions for their customers.
We’re thrilled to welcome Blue Apron as the first meal kit company
to join How2Recycle,” said Caroline Cox, Project Manager,
How2Recycle.
“We are committed to reducing our environmental footprint as
much as possible, which is why we believe it is our responsibility
to educate consumers on how to properly recycle or dispose of our
packaging,” said Linda Kozlowski, CEO, Blue Apron. “While we have
made significant progress in reducing our food waste impact,
improving the overall recyclability of our packaging––including
being the first company in our category to transition to drain-safe
ice packs––and the number of materials we use that are made from
recycled content, we are always striving to operate more
sustainably. We are proud to partner with How2Recycle, joining
their mission to take the guesswork out of recycling and furthering
our commitment to customers and the industry at large to be
transparent, reduce waste, and make more environmentally conscious
decisions.”
Blue Apron has made continuous improvements to improve the
recyclability of its packaging. Currently, over 85% of Blue Apron
packaging is recyclable on a weight basis through a variety of
programs including curbside and store drop-off.
About Blue Apron
Blue Apron’s mission is to make incredible home cooking
accessible to everyone. Launched in 2012, Blue Apron is reimagining
the way that food is produced, distributed, and consumed, and as a
result, building a better food system that benefits consumers, food
producers, and the planet. The Company has developed an integrated
ecosystem that enables the Company to work in a direct, coordinated
manner with farmers and artisans to deliver high-quality products
to customers nationwide at compelling values.
About How2Recycle
The How2Recycle® label is a U.S. and Canada-based standardized
labeling system that clearly communicates recycling instructions to
the public. Over 200 brand owners and retailers are members of
How2Recycle, and tens of thousands of products carry the
How2Recycle label in the marketplace. How2Recycle is a project of
the Sustainable Packaging Coalition®, a membership-based group that
brings together business, educational institutions, and government
agencies to collectively broaden the understanding of packaging
sustainability and develop meaningful improvements for packaging
solutions. For more information, follow us on Twitter @How2Recycle
or go to our website at www.How2Recycle.info. Companies interested
in joining How2Recycle can visit http://www.how2recycle.info/join
for more information or contact how2recycle@greenblue.org
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Nisha Devarajan nisha.devarajan@blueapron.com
Blue Apron (NYSE:APRN)
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