XWELL Unveils New Corporate Identity and Enhanced Website for its Leading Airport Spa Brand, Xpres Spa®
XWELL, Inc. (Nasdaq: XWEL) ("XWELL" or the "Company"), an authority
in wellness solutions for people on the go, today announced a new
brand identity and website redesign for its airport spa brand
XpresSpa™, which will now be visually represented as Xpres Spa®.
Coinciding with Xpres Spa’s 20th anniversary, the new website
launch and logo aligns with management’s ongoing focus to improve
the user experience and drive sales growth in its flagship airport
The Xpres Spa rebrand reflects the Company’s continued effort to
bring restorative, regenerative and reinvigorating products and
services to travelers, strengthening its market position with a
modern aesthetic and intuitive website.
From a design and brand equity perspective, the new airport spa
logo features a combination of the shape of ancient sundials and
the warm, restorative powers of the sun. This “modern sunshine”
palette captures the invitational, trustworthy and authentic nature
of Xpres Spa, exemplified by the passion, knowledge, optimism and
friendliness of its team members. Distinctively, the new space
between “Xpres” and “Spa” further reflects the value of personal
restoration, especially while on the go.
In addition to unveiling its new corporate identity, Xpres Spa
is launching a completely new website designed with its customers'
needs and preferences in mind. To ensure accessibility and
engagement, the new website is optimized for various devices from
mobile, tablet and desktop. It also features an updated menu of
services such as stretch as well as a new scheduling tool allowing
travelers to make appointments for services before they arrive at
the airport. Guests can explore Xpres Spa’s new website at
“We’re incredibly proud of this new identity and website for our
flagship in-airport brand, and we’re especially excited for what it
represents for current and future guests,” said XWELL Chief
Executive Officer Scott Milford. “With the ongoing challenges of
air travel today, we want to strengthen our ability to offer
travelers effective ways to decompress, and these changes help to
serve this goal.”
The new logo and branding are expected to be systematically and
cost-effectively integrated in Xpres Spa locations over the coming
months and will be accompanied by a new sound and scent program,
further contributing to Xpres Spa’s desire to be an oasis for
“It is essential for an organization’s branding to align with
its mission, and this refreshed identity achieves just that for
Xpres Spa,” said XWELL Chief Marketing Officer Pablo Henderson.
“Our spas are welcoming, comforting and rejuvenating spaces. Your
spirits are reinvigorated while you’re in an Xpres Spa. We’re
excited to bolster this journey for our current guests, and we look
forward to welcoming new ones to join us.”
About XWELL, Inc. XWELL, Inc. (Nasdaq:
XWEL) is a leading global health and wellness holding company
operating multiple brands: XpresSpa®, Treat™, Naples Wax Center®,
XpresCheck® and HyperPointe™.
- XpresSpa is a leading airport retailer of wellness services and
related products, with 30 locations in 14 airports globally.
- Treat is a travel wellness brand and a fully integrated concept
blending technology with traditional brick and mortar offerings to
provide a holistic approach to physical and mental well-being for
- Naples Wax Center is a group of upscale skin care boutiques in
Florida and represents the first step in building the Company’s
retail portfolio outside the airport.
- XpresCheck is a provider of screening and diagnostic testing in
partnership with the CDC and Concentric by Ginkgo, conducting
bio-surveillance monitoring in its airport locations to identify
new SARS-CoV2 variants of interest and concern as well as other
pathogens entering the country from across the world.
- HyperPointe is a leading digital healthcare and data analytics
relationship company serving the global healthcare industry.
This press release may contain "forward-looking" statements
within the meaning of Section 27A of the Securities Act of 1933,
and Section 21E of the Securities Exchange Act of 1934. These
include statements preceded by, followed by or that otherwise
include the words "believes," "expects," "anticipates,"
"estimates," "projects," "intends," "should," "seeks," "future,"
"continue," or the negative of such terms, or other comparable
terminology. Forward-looking statements relating to expectations
about future results or events, including the Company’s current
plans and expectations relating to the business and operations and
future store openings for Naples Wax Center, are based upon
information available to XWELL as of today's date and are not
guarantees of the future performance of the Company, and actual
results may vary materially from the results and expectations
discussed. Additional information concerning these and other risks
is contained in the Company’s Annual Report on Form 10-K, Quarterly
Reports on Form 10-Q and Current Reports on Form 8-K, and other
Securities and Exchange Commission filings. All subsequent written
and oral forward-looking statements concerning XWELL, or other
matters and attributable to XWELL or any person acting on its
behalf are expressly qualified in their entirety by the cautionary
statements above. XWELL does not undertake any obligation to
publicly update any of these forward-looking statements to reflect
events or circumstances that may arise after the date hereof.
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