JERSEY CITY, N.J., March 2, 2021 /PRNewswire/ -- WynnBET, the
premier casino and sports betting app from the global leader in
luxury hospitality, Wynn Resorts, announces it is now a proud
partner of the Detroit Pistons. As part of the multi-year deal,
several new co-branded marketing efforts will be introduced that
enhance the fan experience, providing fresh ways for the devoted
base to interact with their favorite team beyond just game day –
both online and off.
Anchoring the partnership is a new initiative called Wynn
Wednesdays, a direct-to-consumer promotion that is exclusive to
the WynnBET mobile app and website. Every Wednesday during the
Pistons regular season, Wynn Wednesdays will feature
rotating opportunities to enter and win one of several prizes,
including team and player memorabilia, tickets, and unique VIP
experiences.
Inside the arena, WynnBET will roll out in-person activations
that take a cue from Wynn Resorts expertise in catering to VIP
clientele, including luxury in-suite hospitality and pop-up
experiences. Additionally, a robust array of traditional
sponsorship and advertising efforts will launch across the Pistons
game day radio programs, mobile app, social channels, and
in-arena.
In recent months, WynnBET has taken significant steps to
strengthen its position as an industry partner of choice, securing
marketing collaborations with several high-profile sports
franchises. In addition to the Pistons, WynnBET is investing in the
Tennessee sports community via a
partnership with the Memphis Grizzlies, and has been named an
Authorized Gaming Operator of NASCAR, as well as the Official
Online Sportsbook of the Martinsville Speedway and Richmond
Raceway, pending licensure in Virginia.
Inspired by Wynn Resorts sophisticated brand experience, the
WynnBET app offers an ultra-intuitive and highly responsive
interface that delivers hundreds of sports betting options to
delight both aficionados and beginners alike. In conjunction with
Wynn Resorts acquisition of BetBull in 2020, WynnBET provides
highly social sports-betting technology and one-of-a-kind
experiences, so that wagering and winning can be a celebrated and
shared experience. WynnBET is currently available in New
Jersey, Colorado, and Michigan. In addition, WynnBET has market
access opportunities1 in Indiana*, Iowa*, Massachusetts*, Nevada*, Ohio*, and Tennessee; and has submitted for licensure
in Virginia. Such market access and licensure are subject to
legalization and required approvals by regulatory authorities in
each jurisdiction.
For more information, visit WynnBET.com.
About WynnBET
WynnBET is the online gaming division of Wynn Resorts (Nasdaq:
WYNN) offering a world-class collection of casino and sports
betting mobile options for discerning players who understand the
difference between placing a bet and experiencing a bet. WynnBET
products are designed to digitally deliver the legendary service
and guest experience Wynn Resorts is known for, backed by the
Company's trusted legacy as the world's premier international
casino operator.
WynnBET is anchored by its eponymous mobile sports and casino
betting app providing one-of-a-kind experiences, unique social
betting mechanics, and a high-quality user interface. Currently
available in New Jersey,
Colorado, and Michigan, WynnBET is poised for rapid
expansion in 2021 with market access opportunities in nine states
and several pending license applications in process. WynnBET is
an Authorized Gaming Operator of NASCAR and proud partner of
the Memphis Grizzlies, with more partnerships to be announced.
WynnBET was launched in 2020 and is headquartered in Jersey City, New Jersey. For more information,
visit WynnInteractive.com or WynnBET.com.
About Detroit Pistons
Since their arrival in 1957, the Detroit Pistons have become one
of the most storied franchises in the NBA. With over 2,300
regular-season and playoff victories, the club has celebrated three
NBA Championships (1989, 1990, 2004), five NBA Finals appearances
(1988, 1989, 1990, 2004, 2005) and 11 Eastern Conference Finals
appearances. In October 2019,
the club opened the new Henry Ford Detroit Pistons Performance
Center located in the New Center area, a campus that serves as the
organization's practice facility and corporate headquarters. Since
its purchase by Michigan native
Tom Gores in 2011, the organization
has focused on operating as a community asset while promoting a
culture of innovation and industry-leading thought.
Contact:
Eric Kreller,
Wynn Las Vegas
702-770-3740
eric.kreller@wynnlasvegas.com
Clark Williams, Detroit
Pistons
cwilliams@pistons.com
1 * WynnBET has market access agreements or
opportunities which will become effective if legalized and
regulatory requirements, licensee eligibility, and suitability
standards are met.
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