LEHI, Utah, Feb. 25, 2020 /PRNewswire/ -- Purple
Innovation, Inc. (NASDAQ: PRPL) ("Purple"), the leader in comfort
innovation and the creator of the renowned Purple® Mattress,
announced its partnership with Raymour & Flanigan, the
largest furniture and mattress brand in the Northeast, as the next
major partner in Purple's omnichannel retail strategy.
The Purple® Hybrid and select Purple® Hybrid Premier mattress
models will be available in all Raymour & Flanigan Showrooms
and Outlets to Test Before Your Rest®, along with the Purple®
Pillow, Purple® Sheets, and Purple® Mattress Protector. Purple's
full suite of products will be available on RaymourFlanigan.com and
more products are expected to become available in-store as the
partnership continues.
"Raymour & Flanigan is a top-tier retailer and we're excited
to partner with their brand," said Joe
Megibow, Purple CEO. "This partnership will help us offer
customers in the Northeast a high-touch experience
when shopping for a Purple mattress."
Raymour & Flanigan proudly offers free next-day white glove
delivery seven days a week, with in-home setup and free, old
mattress removal. All of Raymour & Flanigan's in-house delivery
associates are professionally trained experts and provide quality
service for every customer.
"Purple is an innovative brand that aligns well with our
standard for quality sleep systems," said Liz Dwyer, Director of Media Relations at
Raymour & Flanigan. "Our goal is to provide customers with the
best shopping experience by offering an opportunity to test
products out in person, seek guidance from highly trained
consultants, then get it delivered quickly and seamlessly. We look
forward to our partnership with Purple to bring their innovative
sleep products to our customers."
Purple began as an online mattress company that only sold
products directly to consumers. Over the last two years, Purple has
partnered with mattress and furniture retailers to achieve its
mission of bringing its comfort products to customers however,
whenever and wherever they want them. Purple's mattresses, pillows
and seat cushions feature the patented Purple Grid™ material that
provides pressure relief, cooling airflow and motion isolation,
which result in Purple's superior comfort products.
In honor of March as National Sleep Awareness Month, Purple and
Raymour & Flanigan will partner up to deliver Purple products
to shelters in need of mattresses and bedding. These shelters
include Sojourner House in Providence,
Rhode Island, Interval House in Hartford, Connecticut, Violence Intervention
Program in Bronx, New York, and
Women Against Abuse in Philadelphia,
Pennsylvania. They are partnering with the Fight Against
Domestic Violence organization to work with these shelters. Purple
and Raymour & Flanigan hope to bring awareness to the value of
a good night's sleep and give back to these Northeast
communities.
"FADV's mission is to generate resources for domestic violence
service providers through corporate, individual and community
partnerships," said Brooke Muir,
Head of Outreach & Development for FADV. "We are thrilled to
partner with companies like Purple and Raymour & Flanigan who
are committed to supporting their local communities."
Purple can be seen in all Raymour & Flanigan showroom and
outlet locations starting February 28th,
2020. Find a store near you using Purple's store locator at
purple.com/stores or raymourflanigan.com/stores.
About Purple
Purple is a digitally-native
vertical brand with a mission to help people feel and live better
through innovative comfort solutions. We design and manufacture a
variety of innovative, premium, branded comfort products, including
mattresses, pillows, cushions, frames, sheets and more. Our
products are the result of over 25 years of innovation and
investment in proprietary and patented comfort technologies and the
development of our own manufacturing processes. Our proprietary gel
technology, Hyper-Elastic Polymer®, underpins many of our comfort
products and provides a range of benefits that differentiate our
offerings from other competitors' products. We market and sell our
products through our direct-to-consumer online channels,
traditional retail partners, third-party online retailers and our
owned retail showrooms. For more information on Purple, visit
purple.com.
About Raymour & Flanigan Furniture |
Mattresses
Raymour & Flanigan has built its identity not only by offering
quality furnishings and fast delivery, but also by embracing its
social responsibility through community giving and extensive
in-house recycling. The company hosts over 500 charitable events in
its stores annually and recycles more than 20 million pounds of
materials per year. Raymour & Flanigan now has over 135
conveniently located Showrooms and Outlets throughout the Northeast
and is certified as a Great Place to Work. For more information,
visit raymourflanigan.com or follow us on social media.
Press Contacts
Savannah
Hobbs
Purple, Director of Communications
savannah@purple.com
Liz Dwyer
Raymour & Flanigan, Director of Media Relations
edwyer@raymourflanigan.com
Phone: 315-345-6848
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SOURCE Purple Innovation, Inc.